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Now you can buy Fitbit smartwatches and fitness trackers directly from Google

Fitbit Sense
(Image credit: Fitbit)

It is around a month since Google completed its acquisition of Fitbit, after more than a year of wrangling with regulatory authorities. With the official side of things now sorted, the search giant is ready to not only promote Fitbit devices, but also to sell them.

The arrival of Fitbit-branded smartwatches and fitness trackers in the Google Store was inevitable, but now the big day has arrived. You can now buy four Fitbit devices alongside Google's own Pixel and Nest ranges.

The quartet of devices breaks down as two smartwatches (namely the Versa 3 and Sense) and two trackers (the Inspire 2 and Charge 4). If you were hoping that buying direct from Google might mean making a bit of a saving, prepare to be disappointed. All four products have the same price tags before.

Somewhat strangely, it is only these four Fitbit devices that are to be found in the Google Store. The Fitbit category of the store lists these wearables, but if you are interested in anything else – including a Fitbit Premium subscription – you'll be transported to the usual Fitbit website.

Shop for fitness

For anyone looking for anything besides the base models of each device, the Google Store listing are a little disappointing. 

The Versa 3 is available in Black/Black Aluminium or Pink Clay/Soft Gold Aluminium variants, the Sense in Carbon/Graphite Stainless Steel or Lunar White/Soft Gold Stainless Steel, the Inspire 2 in Black or Desert Rose, and the Charge 4 in Black or Rosewood.

For anyone looking for color customization through use of different bands, a trip to the Fitbit website is needed. At the moment, it is only the US version of the Google Store that includes Fitbit products, but this is likely to change over the coming months.

Via 9to5Google

Sofia Wyciślik-Wilson

Sofia is a tech journalist who's been writing about software, hardware and the web for nearly 20 years – but still looks as youthful as ever! After years writing for magazines, her life moved online and remains fuelled by technology, music and nature.


Having written for websites and magazine since 2000, producing a wide range of reviews, guides, tutorials, brochures, newsletters and more, she continues to write for diverse audiences, from computing newbies to advanced users and business clients. Always willing to try something new, she loves sharing new discoveries with others.


Sofia lives and breathes Windows, Android, iOS, macOS and just about anything with a power button, but her particular areas of interest include security, tweaking and privacy.