So, you're looking to buy a Kindle, and you're price-savvy enough to know that Amazon Prime Day is the best time to pick one up. But we've got one more thing you should consider before you opt for one of the discounts on offer.
I've been a Kindle fan for years, using my Kindle Oasis nearly daily through lockdown as well as before and after. But after testing another device recently, I've found that it provided a very similar experience and more, but at a lower price.
This other device was an Amazon Fire tablet - these are super-low-cost Android slates with easy access to Amazon's ecosystem of apps (including Kindle for reading, of course). Both before and after Prime Day discounts, the Fire slates generally undercut the Kindle ereaders, and they also come with access to many more apps like Prime Video and Amazon Music.
Just check out these prices:
Fire tablet deals US
Amazon Fire 7:
$64.99 $44.99 at Amazon
Save $20 - Budget-minded tablet users looking for a trimmed-down tablet should check out this Prime Day deal. The back-to-basics Fire 7, which we found to be a solid option in our review, is now under $50. That's actually a steal for a tablet you can use for media consumption, book reading, checking emails, and organizing your everyday life.
Amazon Fire HD 10:
$149.99 $74.99 at Amazon
Save $75 - With this 50% discount, you're getting Amazon's biggest tablets for much less. This snappy device, which boasts an octa-core processor and 3GB RAM, comes with a brighter 10-inch display, Alexa support, and 32GB storage. All four colors, including lavender and olive, are discounted.
Fire tablet deals UK
Amazon Fire 7:
£59.99 £24.99 at Amazon
Save £35 - You can get absolutely loads of money off the Fire 7 in the UK. This is for the 2019 model, which has been replaced recently, and we can likely thank the new model for the large reduction. Expect a low-res 7-inch screen and not much processing power.
I've been testing the recent Fire 7 recently (not the one in the above deal, I should point out), and quickly found myself using it instead of my Kindle.
The Fire 7 is much easier to connect to the internet (you don't have to jump through hoops trying to connect your ereader to the web) so downloading books is easier, especially using the built-in browser to find your own.
Plus, thanks to its range of other apps, you can play music while you're reading, or jump from the Kindle app to Prime video if you'd rather watch something.
Still, there are two reasons that I can see for you opting with a Kindle if you don't mind the prices.
Firstly, is the screen - Kindles use E-Ink which is easier on the eyes, and more closely resembles reading an actual book. I'd class this as a 'luxury' rather than a 'necessary' feature for most people, though depending on your vision it might be a god-send.
The second feature is important for all users, and it's the battery life - Kindles simply have superb batteries. You can keep a Kindle ereader going for weeks, thanks to how efficient E-Ink is. In comparison, you'll only get a day or two from a Fire tablet from each charge.
If you've read all that and still want a Kindle, that's fair enough. Don't forget that there's a free trial on Kindle Unlimited for Prime Day too.
Kindle deals US
Amazon Kindle (without Lockscreen Ads):
$109.99 $59.99 at Amazon
Save $50 - The e-reader that started it all is almost 50% off this Prime Day. It boasts a 167ppi display that delivers that reading-on-paper experience, adjustable brightness, and a battery life that lasts for weeks. You'll save even more money as this deal comes with three free months of Kindle Unlimited subscription.
Kindle Paperwhite Signature Edition:
$189.99 $134.99 at Amazon
Save $55 - This ad-free signature edition of the Kindle Paperwhite comes with IPX8 waterproofing, adjustable warm light, and three free months' access to Kindle Unlimited. Best of all, it boasts sensors that auto-adjust the front light as well as wireless charging capabilities – two things the original Paperwhite version doesn't have.
Amazon Kindle Oasis:
$349.99 $259.99 at Amazon Save $90 - Originally $349.99, this is a very good bundle deal for both Amazon's premium E Ink reader and the all-you-can-eat Kindle Unlimited service. You get to keep the reader and the free cellular service to add new books from wherever you are, but the free book service bundle runs out after three months (then it auto-renews for $9.99 a month). Even so, this is a top-tier reader with lots of storage (32GB), no ads, and a waterproof case, which means it's perfect for the beach or pool.
Amazon Kindle Oasis (32 GB, free 3 months Unlimited no cell service):
$299.99 $209.99 at Amazon
Amazon Kindle Oasis (8 GB, free 3 months Unlimited no cell service):
$269.99 $189.99 at Amazon
$109.99 $49.99 at Amazon
Save $60 - You're saving more than you're spending on this kid-friendly tablet. Unlike other game- and entertainment-focused educational tablets, Amazon's Kindle Kids, now 55% off for Prime Day, is primarily focused on introducing the kids to the joys of reading. It offers weeks of battery life, and comes with one-year free Amazon Kids+ membership that gives the young ones access to a ton of titles
Kindle deals UK
£69.99 £34.99 at Amazon
Save £35 - Take advantage of this exclusive 50% discount on the original Kindle if you're a Prime Member. Amazon's most affordable e-reader (with Ads version) is cheaper this Prime Day. This under-£40 device comes with a 167ppi display that reads like actual paper, adjustable front lighting, and a battery life that'll last for weeks on a single charge. It's a great option for budget-minded readers.
£129.99 £84.99 at Amazon
Save £45 - Another Prime Member exclusive, the Paperwhite model is 35% off in this early bird special. Getting a lofty 4.5 out of 5 in our review, this model comes with a beautiful 6.8-inch 300ppi display, 10 weeks of battery life on a single charge, and an IPX8 waterproof rating. Its USB-C charging port is also a plus to fans of the connector.
£229.99 £159.99 at Amazon
Save £70 - UK Prime members get an exclusive 30% discount on Amazon's waterproof Kindle. The popular Kindle Oasis, which got 4 out of 5 stars in our review, is the most luxurious Kindle yet, so it's a bit more expensive. With this deal, you're getting that coveted IPX8 waterproof rating, 300ppi Paperwhite display, and adjustable warm lighting for much less.
£99.99 £49.99 at Amazon
Save £50 - Unlike other game- and entertainment-focused educational tablets, Amazon's Kindle Kids, now 50% off for Prime Day, is primarily focused on introducing the kids to the joys of reading. It offers weeks of battery life, and comes with one-year free Amazon Kids+ membership that gives the young ones access to a ton of titles
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Tom Bedford was deputy phones editor on TechRadar until late 2022, having worked his way up from staff writer. Though he specialized in phones and tablets, he also took on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK and now works for the entertainment site What To Watch.
He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working on TechRadar, he freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. He also currently works in film as a screenwriter, director and producer.