It's Prime time: Amazon's video service now streaming in Australia

UPDATE: We've received official word from an Amazon spokesperson:

"We have not launched Amazon Prime in Australia. The service some Australians have signed-up for is the US or UK Prime Membership, which provides free, fast shipping within the US or UK, as well as access to some Amazon Originals, such as The Grand Tour, where we have the global rights."

Modified article below:

Ever since the US streaming giant Netflix arrived on our shores, Australians have been wondering when Amazon’s rival streaming service would also be making its Down Under debut. The answer, it turns out, is right now (sort of)!

Though the local Amazon online store is still exclusively selling ebooks and Kindle readers, Amazon's US and UK sites are now allowing Aussies to subscribe to its Prime service using their Australian accounts and credit card details.  

According to The Sydney Morning Herald, the service was expected to arrive in Australia in December. While it hasn't officially launched here yet, partial access was granted overnight, just in time for tomorrow's launch of The Grand Tour, the highly-anticipated new series from Top Gear alums Jeremy Clarkson, Richard Hammond and James May.

At present, the Amazon Prime Video app has not been made available in Australia on either the App Store or Google Play store, so the only way to watch Amazon’s video content is through a computer browser window. That said, it does seem likely that the retail giant will officially launch its service in Australia very soon. 

To sign up for a Prime membership, head over to Amazon’s Prime page to start a 30-day free trial of the service. Once the trial period is over, the membership will begin charging US$10.99 per month to your Amazon account.

TOPICS
Stephen Lambrechts
Senior Journalist, Phones and Entertainment

Stephen primarily covers phones and entertainment for TechRadar's Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He's obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible. 

He's also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he's most excited about QD-OLED technology, The Batman and Hellblade 2: Senua's Saga.

Latest in Amazon Prime Video
Cece Carroway (Sara Silva), Caroline Merteuil (Sarah Catherine Hook), and Lucien Belmont (Zac Burgess) in Cruel Intentions.
Cruel Intentions has been canceled after one season on Prime Video, but I'm not surprised by its cruel fate
Pia holding a camera and smiling at something off camera in Picture This.
Picture This is Prime Video's #1 movie, but it hasn't captured everyone – here are 3 more rom-coms to watch instead with over 85% on Rotten Tomatoes
Moiraine using her magic in The Wheel of Time season 3
The Wheel of Time season 3 proves that Amazon's Lord of the Rings TV show isn't the only high fantasy heavyweight worth watching on Prime Video
A group of people, including Rand and Moiraine, standing on a sandy cliff in The Wheel of Time season 3
'It's bigger, bolder, and bleaker': The Wheel of Time season 3 cast teases what to expect from the Prime Video show's most daunting chapter yet
A TV in a living room with the language settings displayed
Prime Video is testing AI dubbing to make movies and shows more accessible – and might avoid the backlash that hit Netflix
watch back to the future online
Everything new on Prime Video in March 2025
Latest in News
An Nvidia GeForce RTX 4060 on a table with its retail packaging
Nvidia RTX 5060 GPU spotted in Acer gaming PC, suggesting rumors of imminent launch are correct – and that it’ll run with only 8GB of video RAM
A close up of the limited edition vinyl turntable wrist watch from AndoAndoAndo
This limited-edition timepiece turns the iconic Technics SL-1200 turntable into a watch, and I want one
A close up of Gemma sitting down in Severance season 2 episode 7
'I'm like Gemma, I'm in the dark': Severance star Dichen Lachman shares disappointing filming update for the popular Apple TV+ show's third season
OpenAI
OpenAI wants to help your business build its next generation of AI agents
The main character from Intergalactic: The Heretic Prophet performing a jump attack on a robot enemy.
Neil Druckmann reveals new details about Naughty Dog's Intergalactic: The Heretic Prophet, says it's 'a game about faith and religion' and wants players to be 'lost' and 'confused'
A close up of Captain America with Thor and Hulk in the background during the Assemble scene in Avengers: Endgame
'We will draw inspiration': Joe and Anthony Russo reveal which of Marvel's Secret Wars comic book series have influenced Avengers 5 and 6's plot