Despite many positive early reviews, early adopters of Amazon's streaming media box have been underwhelmed by many half-baked features including voice search, which will get a little more useful this summer.
At launch, Fire TV's coveted voice search feature was limited strictly to Amazon's own movie and TV show content as well as music videos from VEVO - a shortcoming the company appears ready to start addressing.
Starting this summer, Hulu Plus, Crackle and Showtime Anytime will integrate their full catalogs into Amazon's voice search - and that's only the beginning of what Bezos and Friends have in store for us.
Best yet to come
"We're excited and energized by the momentum we're seeing with Fire TV. We're thrilled to have Hulu Plus, Crackle, and Showtime integrating their full selection of movies and TV shows into Fire TV's unified voice search," said Dave Limp, Vice President, Amazon Devices.
While Amazon's press release Thursday mostly consisted of chest-thumping snippets culled from Fire TV's more glowing reviews, the web veteran also reiterated its commitment to improving the available content lineup in the months ahead.
In addition to previously promised Amazon FreeTime and Amazon MP3 integration with a forthcoming over-the-air software update, Fire TV will soon make it easier for Prime Instant Video subscribers to find movies and TV shows.
Gamers will also have something to look forward to with new titles on the way from heavyweights like Telltale Games, Halfbrick and Disney Interactive, while the upcoming Fire TV app will allow smartphone and tablet screens to control the fun as well.
- Fancy a real gaming console? Read our review of the new Xbox One!