The first Xbox Series X and Xbox Series S TV commercial is here. Entitled 'Us Dreamers', it starts with footage of actor Daniel Kaluuya sitting down to play games in his (gigantic) apartment, only to be teleported into the worlds of Assassin's Creed Valhalla, Halo Infinite and Minecraft.
Master Chief plays a prominent role in the minute-long commercial, even though Halo Infinite has been delayed until 2021. It's not that big a deal, really – the Xbox Series X has had zero problems selling out everywhere without the Chief's presence – but it does make you wonder how off-the-charts the hype would be if Halo had made it out this year.
Here's the commercial, which was made by US agency 215 McCann:
The commercial's song, notes Xbox's Josh Munsee on Twitter, is performed by Labrinth.
Wherever shall we begin? #PowerYourDreams🔥 Track debut provided by @Labrinth go check it here: https://t.co/USmBSvA4gu📽️ Performance by Daniel Kaluuya⬛️⬛️🎮Special guest appearances by #XboxSeriesX | #XboxSeriesS https://t.co/G8aRxwVcPYOctober 9, 2020
What we think of the Xbox Series X so far
The Xbox Series X and Xbox Series S land – without Halo Infinite – on November 10.
We've got an Xbox Series X unit ahead of launch, and while it's not final, it has offered us a glimpse of what's to come. We've written about the quality of Xbox backwards compatibility on Series X, as well as how damn quiet the console is.
Expect more to come as the launch gets closer. We haven't gotten our hands on the PS5 yet, meanwhile, though some influencers in Japan have. Here's what we learned from the first PS5 hands-on impressions.
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Samuel is a PR Manager at game developer Frontier. Formerly TechRadar's Senior Entertainment Editor, he's an expert in Marvel, Star Wars, Netflix shows and general streaming stuff. Before his stint at TechRadar, he spent six years at PC Gamer. Samuel is also the co-host of the popular Back Page podcast, in which he details the trials and tribulations of being a games magazine editor – and attempts to justify his impulsive eBay games buying binges.