Become a TechRadar Insider
Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
65 Prime Day Tech deals I'd actually buy with my own money — AirPods, Kindles, TVs, tablets, and more
Here are 65 editor-approved Prime Day tech deals that are worth buying right now, including TVs, Apple devices, headphones, security cameras, smartwatches, and more.
Samsung beats Prime Day to the punch with a massive TV sale — up to $1,500 off best-selling 4K, QLED and OLED TVs
Just ahead of Prime Day, Samsung has launched a massive TV sale, and I'm rounding up today's 18 best deals, which include record-low prices on 4K, QLED, and OLED TVs.
Free audiobooks, groceries, gift cards, and more — Prime members can already score $555 in free perks this week
You don't even have to spend a cent to get extra value out of your subscription this Prime Day.
4 top turntables to give the gift of vinyl on Graduation Day
I test audio kit for a living, and any of this quartet is the right choice for a graduation gift — see my picks for traditional hi-fi setups, Bluetooth streaming or even Sonos compatibility
Amazon has quietly released its most popular Prime Day deals — 65% off Fire TVs, Blink Cameras, Kindle, Ring Doorbells, Echo speakers, and more
While Prime Day technically starts on Tuesday, it has quietly released its device deals early, with up to 65% off Fire TVs, Blink cameras, Ring Doorbells, Echo speakers, and more.
Stop memorizing hotkeys — this Prime Day Elgato Stream Deck Mini deal is the ultimate office hack
I think this is easily one of the smartest desktop productivity tools around, and it's a steal at this price.
Which Philips Hue lights do I need? Here's my simple guide to the smart lighting range
If you're thinking of investing in some Philips Hue smart lighting, read this first.
I'm tracking the 75 best early Prime Day deals worth buying — up to 65% off tech, appliances, TVs, everyday essentials, and more
Early Prime Day deals are live ahead of next week's sale, and I've curated your shopping list with today's 75 best offers worth buying, including Apple, Kindle, Dyson, and more.
