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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
One of iOS 27's best Apple Wallet features is coming to Disney World this fall
Apple teased several big updates coming to Wallet with iOS 27, and this fall Walt Disney World in Orlando, FL, will adopt the new enhanced keys upgrades to improve the current MagicMobile experience.
After WWDC I can’t believe I’m considering a switch to Apple
After Apple delivered a standout WWDC, I'm stunned to admit I’m considering a switch from Android
A spy in your pocket? How the UK’s proposed on-device nude image blocking could work in reality
Privacy advocates are raising the alarm, but the government is ready to "change the law" if needs be
Here's why Siri AI isn't coming to EU iPhones and iPads — and why users are totally split on the issue
It's Apple vs the EU: who's in the right? Here's what's going on.
macOS 27 Golden Gate just fixed one of my biggest macOS Tahoe gripes
Apple has fixed its divisive menu design in macOS 27 Golden Gate, much to Apple users’ relief.
Met Police and Apple partner to reduce iPhone theft
The Met Police and Apple want to make stolen phones useless, and progress is already being made on that front.
21 new features in iOS 27 that Apple didn't mention at WWDC 2026
iOS 27 is going to bring more updates than you might think when it starts rolling out in a few months.
The Apple Watch has seemingly lost a fun voice feature in watchOS 27
Apple’s Walkie Talkie feature is missing from watchOS 27, and some Apple Watch users are upset.
