Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
As a phones expert I’m telling you not to buy an iPhone until the Black Friday deals arrive
Expect to score bargain prices on the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max.
AirPods Pro 2 are back down to a bargain price while they last – for this cheap, you might prefer them over AirPods Pro 3
Amazon's offering the second-gen AirPods Pro for a very sweet price
Apple Maps is about to copy Google Maps, a new report claims – and that’s made me worried for its future
Apple Maps might soon introduce ads to the user experience, and many people are unhappy.
Never mind Linux – Windows 10's End of Life is driving up Apple Mac sales
Tempting new MacBooks is one reason for Mac sales going up strongly – but Apple can also thank Microsoft.
Why OpenAI’s latest acquisition could mean ChatGPT taking over from Siri on your Mac
OpenAI just brought true desktop AI closer to your Mac – and it could leave Siri in the dust.
Have your say: are iPhones overrated?
I think we've reached peak iPhone, but I'm also starting to think they are now getting overrated.
Apple's rumored iPhone 18 upgrade will put the same amount of RAM in all four models
We've not heard much so far in the way of iPhone 18 rumors, but this key upgrade has been predicted.
Did you actually buy an iPhone 17 or iPhone 17 Pro? Let me know
And let me know what you think of it
