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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple says its iPhone Lockdown Mode has never been hacked by spyware
Four years in, hackers and scammers haven't been able to get past Lockdown Mode, Apple says.
'A complete disaster': The 11 worst Apple gadgets ever, according to you
We asked you to vote on the worst gadget Apple has ever made in its 50-year history — here are the results.
ICYMI: the week's 7 biggest tech stories from the landmark social media addiction trial to more Netflix price hikes
The week's biggest tech news stories from Sonos, DJI, iOS, and more for March 28, 2026.
Think you're an Apple expert? Prove it by taking our big Apple 50th anniversary quiz
Apple turns 50 next week, and we want to find out how much you really know about the tech giant's history.
I’ve used Macs in every decade since the 1980s and they still feel magical
A Mac magazine editor on what 50 years of Apple felt like to live through
New movies: the most exciting films coming to theaters in March 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
The Apple Watch Ultra 2 is record-low price on Amazon, saving you $300
Amazon has knocked $300 off one of Apple's best smartwatches, but this better-than-Black Friday deal won't be live for long.
Having iOS 26.4 age verification woes? You're not alone — try these fixes
Age verification for Apple accounts is now mandatory if you're in the UK and use an iPhone or iPad.
