Despite the Blu-ray camp all but winning the high-definition format war, a surprisingly high number of Dixons.co.uk (opens in new tab) customers still prefer the HD DVD format.
In an online vote on the Dixons website, 53 per cent of Dixons customers plumped for Blu-ray, while 47 per cent chose HD DVD.
"The results, far from being decisive, showed that it is still all to play for out there," said Devere Forster, director of e-commerce at Dixons.co.uk.
"While the big boys are fighting it out for supremacy, our customers are very much straight down the middle and whichever way it goes half of them will be disappointed."
Forster reckons that people are still confused about the rival high-definition formats and don't see either Blu-ray or HD DVD as 'must-have' technologies for the home. Yet.
"Customers are confused about the benefits of one format over the other and which films they will be able to view as the different studios choose to go exclusively with one format or the other. They want to know which way the market is going to go so that they do not waste their money by investing in the wrong format. For the sake of our customers we hope the decision will come soon."