Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
The Bluetti Elite 200 V2 is one of our favourite portable power stations — and it's still got a discount post-Prime Day.
The MSI Roamii Be Pro is the best-value Wi-Fi 7 mesh router system for $250 / £260 at Amazon, with some of the fastest speeds we’ve ever seen from home router.
The Acer FA200 PCIe 4.0 SSD is the best wallet-saving internal storage you can get, at half the price of Samsung's stellar drive.
Coffee makers from De'Longhi, Breville, and Ninja are still going cheap — and this time round, you don't need to be a Prime member.
The Nex Playground has been heavily discounted in the US and UK.
Amazon Prime Day may be over, but the retailer still has Black Friday-level deals available today.
Prime Day is over, but here's what you can still grab for the home office as the Big Deal Days sale ends.
Amazon Prime Day includes everything from cheap laptops to high-end TVs and we're rounding up all of the best deals right here.
