Live
Early Black Friday sales start now in the UK – I'm finding all the best deals, including up to 40% off TVs, appliances, laptops, toys, and more
You can already save on top tech from LG, Ninja, Dyson, Apple, and more
It feels like Black Friday starts earlier every year, but I'm sure this must be the earliest yet, as several retailers in the UK have just launched sales – even though it's still only October. I'm seeing dozens of deals at the likes of Currys, AO, Very and Dyson right now, so I'm here to search through the offers and bring you the best ones worth buying today.
If you're concerned about shopping this early and expect even bigger discounts in the weeks ahead, know that several retailers have price match guarantees in place through to Christmas. This means that if a product you buy is cheaper within the designated time period, you can get a refund for the difference. Not all stores have this in place, though, so it's best to double-check before hitting that buy button.
Now that's sorted, let's take a look at these early sales and see what bargains are up for grabs already. Some of the standouts I've found so far include up to 40% off tech, clothing & toys at Very, record-low prices on Asus, LG and Dyson at Currys, and the excellent Huawei Watch Fit 3 for its lowest-ever price of £68.99 at Amazon.
I've got a full summary of the early Black Friday sales I've spotted below, and will be hand-picking more recommended deals from myself and the rest of TechRadar's expert team throughout the day.

As TechRadar's senior deals editor, I've covered major sales events such as Black Friday and Amazon Prime Day for almost a decade so I've learnt what to expect and how to make the most of each one. I'm here to help you save money, bring you the best products for the lowest prices that we've tested and love here at TechRadar, and uncover those hidden bargains you don't want to miss.
Early Black Friday sales in the UK
- Amazon: up to 66% off tech & essentials
- AO: up to £500 off Dyson, Miele & Hisense
- Argos: sale starts Oct 31
- Currys: big savings on laptops, TVs & appliances
- Decathlon: up to 50% off
- Dyson: up to £550 off vacuums
- Honor: up to £400 off tablets, phones & laptops
- Very: up to 40% off tech, clothing & toys
Today's 10 best early Black Friday deals
Read moreRead less▼
Currys has this best-selling Ninja appliance down to its record-low price as an early Black Friday deal. This extremely popular and best-selling air fryer is essentially a larger version of one we awarded five stars in our Ninja AF300UK review. It has six easy-to-use cooking functions and a large 9.5L capacity dual drawer setup, which can cook separate foods and sync timers to finish simultaneously.
Read moreRead less▼
Huawei's ultra-slim 1.82-inch AMOLED smartwatch boasts everything you could want from a smartwatch. You get health metrics, activity tracking, and notifications inside a very attractive case. If you want a budget smartwatch with all the essential features you need, this one could now be yours for a record-low price.
Read moreRead less▼
Display - 15.6 inches
Processor - Intel Core i3
RAM - 8GB
Storage - 512GB
If you want a good value Windows laptop, then this configuration of the Asus Vivobook Go is a solid buy. It features an entry-level Intel i3 processor, 8GB of RAM and a large 512GB SSD to ensure good performance for general use and a surprisingly large amount of speedy storage for the price. It's a top buy right now if you're on a budget and need a basic laptop for everyday use, admin tasks and light work.
Read moreRead less▼
OK, it's not a huge discount, but it's still one of the first price cuts I've seen on the Nintendo Switch 2. Given that the console usually costs around £395 by itself, you're effectively getting a copy of Mario Kart World bundled in for just £14 – that's a huge steal. I don't anticipate the deals will be any better than this as we get into the depths of Black Friday, and there could be stock issues come November, so I think this is a great time to buy ahead of the mad rush.
Read moreRead less▼
If you're looking for a small-sized budget display, you can't get much better than this Hisense 43-inch 4K TV that's on sale for £219 at Currys. The Hisense A6Q sports 4K Ultra HD resolution support, a direct-lit LED array for respectable brightness and contrast, and Dolby Vision HDR for superior colours. Access to all of your favourite streaming apps is just a button press away, too. All of this for a little over £200? Bargain.
Read moreRead less▼
LG has been crushing it in the world of TVs over the last few years, and its latest C5 is another strong contender for one of the best OLED TVs you can buy right now. This latest version boasts the same fantastic contrast, rich blacks, impressive brightness and vivid colours of previous models in the range, making it ideal for all sorts of viewing. It's also a top TV for PS5 and Xbox Series X, with support for a 120Hz refresh rates and minimal input lag to get the smoothest and most responsive gaming experience.
Read moreRead less▼
This fabulous bean-to-cup coffee machine received 4.5 stars in our review because we loved the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With over £100 off, this is one of the best prices I've seen for the excellent coffee maker, though AO members can also get an extra £25 saving to bring it down to a record-low price.
Read moreRead less▼
The Dyson Supersonic is now £100 off at AO and includes all the attachments you need to dry and style your hair at home. At this terrific low price, there's no better offer if you want to buy ahead of the Black Friday sales season.
Read moreRead less▼
The PS5 is the console I use the most and this Digital Edition bundle at Very is excellent value for money if you're looking to pick up one as well. As well as a copy of EA FC 26, this bundle has everything you need to get started, including a controller and all cables. Just know that it doesn't come with a disc drive, so you won't be able to play physical copies of games (unless you buy the separate disc drive attachment).
Read moreRead less▼
Samsung's lineup of Crystal UHD TVs is less feature-rich compared to the pricier OLED and QLED displays, but they are a capable and affordable option for general everyday viewing. This 65-inch model is now available at a tempting low price in the latest Currys sale if you don't need all the fancy features of a premium TV. For the money, you get a large and modern TV that supports high-quality 4K resolution and all the most popular streaming apps.
LIVE: Latest Updates
What's going on in the AO sale?
The AO early Black Friday sale is a great place to start if you're on the hunt for TVs, vacuums or appliances. There are already some big reductions on products from Sage, Hisense, Dyson and more.
A budget Apple Watch rival is now even cheaper
If you want a feature-rich and capable smartwatch but without paying the high price of a Samsung or Apple option, then this Huawei Watch Fit 3 is a steal at this record-low price on Amazon.
Huawei Watch Fit 3: was £99 now £68.99 at Amazon
A great budget laptop for Windows 10 upgraders
If you're one of the many searching for a new laptop this Black Friday, now that Windows 10 end of life is here, I've spotted this excellent value entry-level option at Very. It's a cheap and basic laptop, but if you just need something for light everyday use, it's up to the task and won't set you back much.
Asus Vivobook 15: was £449 now £279 at Very
What is a price match guarantee?
Understandably, you might be concerned about making any purchases this early, given we're still a month away from the official date for Black Friday. While it's true that the sales event has gone from a day to a week to whatever random length of time retailers have decided they want it to be in recent years, buying a "Black Friday deal" in October does seem ridiculous.
That said, several stores are doing their best to assure the doubters among us that the deals we see now are genuinely good and the best they'll be over the next couple of months. That's where a price match guarantee comes in.
Where advertised, at the likes of Currys, it applies to any purchase made in the designated time period. If you see the product you bought for less, then you can apply for a refund for the difference. It's a great way to ensure that you can score a great deal now, with the reassurance that if it does go cheaper in the weeks ahead, you don't miss out on the extra saving.
The Dyson UK sale is underway
Dyson makes some of the best vacuums, hair care and air quality tech you can buy, but many of these items are also considerably expensive compared to other manufacturers. That's why it's always best to wait until a big sale like Black Friday if any Dyson tech is on your wishlist.
Well, good news, the Dyson Black Friday sale is now underway. It's mostly vacuums on offer right now, but more products will be added in the coming weeks, so it's worth checking in regularly if you're waiting on an offer for the Corrale or Airwrap.
The headline deal so far
Let's start with the headline deal so far: it's a record-low price for the Ninja Foodi Max Air Fryer. I keep thinking that surely we've hit air fryer saturation point now, but if you've still been holding off on picking up one of the super-popular kitchen appliances, then now's a great time to strike. This is essentially a larger version of the model we've reviewed and scored the full five stars, so it's an excellent buy to try out the tech for yourself.
Ninja Foodi Max Dual Zone Air Fryer: was £229.99 now £158 at Currys
It's beginning to look a lot like Black Friday
Good afternoon to you all and welcome to my live coverage of this year's (very) early Black Friday sales. I was left a little stunned today when I saw that several UK retailers – including Currys, AO, Very, Dyson, and more – all dropped a boatload of early Black Friday deals today. So, I've whipped up this live blog to bring you all of the top offers that are genuinely worth shopping already and to share the expert buying advice from myself and the rest of the TechRadar team so you can feel confident before making any super-early purchases. Let's get into it.









