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Black Friday Apple Watch deals 2021: sales are now live, including a discount on the Series 7

Black Friday Apple Watch deals 2021

Black Friday Apple Watch deals text with four Apple Watches

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Best sales - Browse all the biggest Apple Watch sales
US deals - The first Apple Watch 7 discounts, and more
UK deals - Today's lowest prices on all models

Black Friday itself is now over, but if you're looking for a discount, hopefully our Cyber Monday Apple Watch deal live blog will give you up-to-date information on any sales that are still hanging around.

That's right, it's Cyber Monday now, and Black Friday is already fading from our memory. We've got a big Cyber Monday Apple Watch deals guide, so there's still time to grab an excellent offer.

Most of the Black Friday deals on Apple's wearables cut the price of the new Apple Watch 7, the older Apple Watch 3 and the 'budget' Apple Watch SE - none of the discounts are huge, but if you were looking to buy one of the devices anyway, you might as well go for it in the Black Friday deals.

We've rounded up all the best Black Friday Apple Watch deals here, and we'll keep the page packed with the latest offers as soon as they launch. If you're unsure about which model or offer to choose, you'll find plenty of pro buyer tips to help you decide. 

(We also have more Black Friday Apple deals covering the company's portfolio of laptops and phones elsewhere on the site, and if you're really into your fitness, take a look at the best Black Friday Fitbit deals too.)

The best Black Friday Apple Watch sales

In the US:

In the UK:

The best Black Friday Apple Watch deals: US

Apple Watch 7 (41mm, GPS): $399.99

Apple Watch 7 (41mm, GPS): $399.99 $379.99 at Amazon
Save $20 -
The all-new Apple Watch 7 sits at the top of our smartwatch rankings, with the same impressive feature set of the Apple Watch 6, plus a 20% larger screen, more tracking and color options, and faster charging. We found it to be a great device for boosting your fitness, although it still doesn't have advanced features like interval repeats (you'll need a dedicated fitness tracker for that). Note today's price cut at Amazon might not seem like much, but it's the cheapest price ever. Note, this price is available on the Green, Blue, and Red colors only.

Apple Watch Series 6 (40mm, GPS): $399

Apple Watch Series 6 (40mm, GPS): $399 $349 at Amazon
Save $50 -
Last year's top-tier Apple Watch was the Series 6, which has all the same features as the newer Apple Watch 7 - the S6 processor, blood oxygen monitoring, ECG app, and elevation tracking - but a 20% smaller screen. It's discontinued now, which is why the price is so low. Still, we rated the Series 6 four out of five stars when we tested it, and it remains one of the standout wearables you can buy - at under $350 it's a bargain.

Apple Watch SE (40mm, GPS): $279

Apple Watch SE (40mm, GPS): $279 $239 at Amazon
Save $40 -
This is the smallest version of the Apple Watch SE, and you can grab it for a respectable $40 off, making for a 14% saving. This isn't quite the best Apple Watch SE deal we've ever seen, but it still makes one of Apple's more affordable wearables even more of a bargain.

Apple Watch Series 3, 38mm: $199

Apple Watch Series 3, 38mm: $199 $169 at Best Buy
Save $30 -
We have seen the Series 3 as low as $109 this Black Friday, but the stock was supremely limited and this is still a solid deal for the Apple Watch 3. This one's an older device but it's still a great smartwatch and worthy of the 4.5 out of 5 stars we gave it in our review. It's slower and less feature-rich than the SE, plus it's likely to lose watchOS support in the next few years. If you want a truly cheap Apple Watch, it's the best.

Apple Watch 5 GPS and Cellular, 44mm: $749

Apple Watch 5 GPS and Cellular, 44mm: $749 $459 at Amazon
Save $290 -
Amazon has the Apple Watch Series 5 with Celluar on sale for just $459 - just $10 more than the record-low price. The 44mm smartwatch includes LTE connectivity, which allows you to get internet and phone connectivity on your watch even when your iPhone is far away.

Buy one Apple Watch, get one free: save $330 at AT&T

Buy one Apple Watch, get one free: save $330 at AT&T
Save $330 -
One of our favorite Apple Watch deals out there right now is the one from AT&T that's giving away an Apple Watch with the purchase of any Apple Watch. You'll have to register at least one new line with AT&T and enable data plans on both devices, but otherwise you're getting a second Apple Watch at no extra cost.

Apple US Black Friday Shopping Event

Apple US Black Friday Shopping Event
Free Gift Card - Apple's four-day Black Friday and Cyber Monday Shopping Event runs from November 26 through November 29, and gives you the chance to bag a $50 card when you buy either an Apple Watch SE or Series 3. While not a huge price cut, this is a good option if you're thinking about picking up some accessories. The bad news? This doesn't apply to the Apple Watch 7, sorry folks.

The best Black Friday Apple Watch deals: UK

Apple Watch 7 (41mm, GPS): £369

Apple Watch 7 (41mm, GPS): £369 £349 at John Lewis
Save £20 -
One of today's best Black Friday Apple Watch deal is the all-new Apple Watch 7 that's on sale for £349 from John Lewis. That's a £20 discount and a new record-low price for the 41mm smartwatch. This discount applies to the Blue, Starlight and Midnight colors.  This is the cheapest deal we've seen for the Series 7 smartwatch, so we'd grab this fantastic deal now before it's too late.

Apple Watch 7 (45mm, GPS): £399

Apple Watch 7 (45mm, GPS): £399 £379 at John Lewis
Save £20 -
Want the larger size watch? You're also able to save £20, which is down to £379 at John Lewis. We've yet to see any other retailers offer this deal, but luckily it's offered on the Blue, Starlight, Green and Red color options.

Apple Watch 6 (44mm, GPS):  £409

Apple Watch 6 (44mm, GPS): £409 £289 at Amazon
Save £100 - We've seen the Apple Watch 6 GPS go for just £279 this past week Amazon - a very, very low price indeed. The catch, of course, was that this cheapest price ever was available on the red colour only. That's ended now and the next cheapest price is £309 - which is still a decent price all be told since this model is still really powerful and features a great display. 

Apple Watch Series 6 (Cellular, 44mm):  £509

Apple Watch Series 6 (Cellular, 44mm): £509 £399 at Amazon
Save £110
- Amazon's still got a few Apple Watch 6's in stock - and better still it's offering up a very nice discount indeed on the cellular version. If you're going to be cutting the connection to your phone then this one's a great option as the Series 6 is still a very powerful flagship smartwatch indeed. Aside from a bigger screen and a few design tweaks, you're not missing much by opting for this older model versus the Series 7. Note, this price is available on the White and Red colours.

Apple Watch SE (40mm, GPS): £299

Apple Watch SE (40mm, GPS): £299 £249 at Currys
Save £50 -
If you're looking for something a little cheaper, you'll find all Apple Watch SE colours on sale in today's Black Friday Apple Watch deals at Currys. This one's a match for the lowest price we've seen on this cheaper new device, so it's a great option if you're looking for a modern Apple Watch that can tick all the boxes but still come in at a reasonable cost.

Apple Watch Series 3 (GPS, 38mm): £199

Apple Watch Series 3 (GPS, 38mm): £199 £169 at Amazon
Save £30 - The Apple Watch 3 is the perfect choice if you're on a budget and just want a device that's great for the basics - alerts, music, and fitness apps. It's a little older now but it's still great in 2021 and this latest early Black Friday price cut from Amazon brings it to within £10 of its cheapest ever price.

Need a bigger size? The 42mm is also discounted to £199

Apple UK Black Friday Shopping Event

Apple UK Black Friday Shopping Event
Free Gift Card - In the UK? Apple's also offering that free gift card with every Black Friday Apple Watch purchase this week. Applying to the Apple Watch SE and Series 3, you'll be able to get a card worth £40 on the house. It's not the best if you're looking for an upfront saving, but it's definitely an option if you think you'll be buying more Apple products in the near future. Again, this deal doesn't apply to Apple Watch Series 7 purchases.

Tough call, but it could be at least worth considering if you're interested in one of the more popular models. What's popular right now? Unsurprisingly it's the more recent devices, and in particular, the cheaper GPS only variants in 'safer' colors like Black and Silver. For context, the Apple Watch Series 7 is currently on backorder at Best Buy, Apple, and even at Apple itself. Stock is holding out a lot better on the Apple Watch SE right now but we wouldn't rule out any decent sales between now and Black Friday causing issues there either.  

Should you buy an Apple Watch before Black Friday?

Tough call, but it could be at least worth considering if you're interested in one of the more popular models. What's popular right now? Unsurprisingly it's the more recent devices, and in particular, the cheaper GPS only variants in 'safer' colors like Black and Silver. For context, the Apple Watch Series 7 is currently on backorder at Best Buy, Apple, and even at Apple itself. Stock is holding out a lot better on the Apple Watch SE right now but we wouldn't rule out any decent sales between now and Black Friday causing issues there either.  

Series 7Apple Watch SESeries 3Older devices
Standard price$399 / £369$279 / £249$199 / £179N/A
Record low$389 / £369$229 / £249$219 / £165N/A
Popularity5/54/53/51/5
Buy early?YesYes - if good priceHoldHold

We've laid out the lowest prices for each device just above alongside what we judge to be the most popular models. It's not based on much, just our observations over the past few months, but it's at least an indicator of what's likely to sell out quickly between now and Black Friday should there be any big price cuts.

There are a few caveats. Firstly, UK retailers look like they've got much healthier stocks of Apple Watches right now, so there's less danger in that territory of things selling out if you wait. Also worth noting is that demand for Apple Watch deals in general varies heavily depending on color and also cellular capability. The pricier cellular models tend to be the last to sell out, especially on brighter colors.

Black Friday AirPods deals: FAQ

Apple watch displaying heart resting rate

(Image credit: Pexels)

When will Black Friday Apple Watch deals start in 2021?

Black Friday is now here, and we should expect the deals to keep coming throughout the weekend and Cyber Monday. Things had been heating up more and more in the run-up to Black Friday, though for the most part the discounts weren't particularly huge. 

Which model should I go for?

  • Best overall: Apple Watch 7
  • Best value: Apple Watch SE
  • Best for on a budget: Apple Watch 3
  • Black Friday wildcard: Apple Watch 6

The Apple Watch Series 7 is the latest release - one which includes a larger display (20% bigger than previously), IP6X dust resistance, and better durability. It's the shiniest and most impressive Apple Watch on the market right now, although it carries the highest price tag and is also less likely to receive Black Friday deals (more on that below). 

It's also functionally the same inside as the now superseded Apple Watch Series 6. This model's officially discontinued now so it could be a prime target for a Black Friday clearance sale at leading retailers. With a beefy S6 processor, ECG and blood oxygen monitor, it's still incredibly fully featured and a great buy for premium watch hunters.

On the budget side of things, you've got the Apple Watch SE and Series 3. The SE is the much more recent (and powerful) device of the two, so we'd recommend that one if your budget can stretch. The Apple Watch 3 is still supported with the latest software, however, and can do the job for both casual and fitness tasks if you're on a comparatively shoe-string budget. 

Will there be Apple Watch 7 Black Friday deals?

The Apple Watch 7 was released in mid-October, so it's barely month old at this point. That officially puts it in the 'brand-spanking-new' category and an outside bet for a substantial price cut for sure. Amazon currently has it on sale for $379.99 – considering the popularity of this just-released model, we'll take it.

Three Apple Watch devices on watchOS 8

(Image credit: Apple)

Where are the best places to find Black Friday Apple Watch deals?

Top US retailers:
Amazon
- the best retailer for record-low prices 
Apple - gift cards and freebies with select devices
Best Buy - deals on the Apple Watch 3, SE, and Series 6
Walmart - competitive prices on all models, but stock tends to go quickly

Top UK retailers:
Amazon
- record-low prices on the Apple Watch
Apple - see Apple's latest and greatest smartwatch
Currys - save $100 when you trade in your old Apple Watch
Very - deals on the Apple Watch 3, SE, and the Series 6

Our guide will bring you all the best Black Friday Apple Watch deals with the lowest prices available from all your favorite retailers. Apple typically doesn't offer discounts on its own devices, and is once again offering gift cards with select purchases. This means you'll have to rely on third-party retailers like Amazon to find the best Black Friday Apple Watch deals. 

The best Black Friday Apple Watch deals last year

One of the best ways to predict what will happen in 2021 is to look back at last year's best Apple Watch Black Friday deals. In the US, we saw the top-tier Apple Watch 6 discounted by up to $70 over Black Friday, with the 40mm GPS model dropping in price from $399 to $329.98 at Amazon.  

There were also big price cuts on the lower-spec but excellent value Apple Watch SE. (It isn't as high-end as the Apple Watch 6, but we think it's the best Apple Watch you can buy because it has all the best bits of the top-tier version, but it costs less money.) The lowest price we saw here was $229 for the 40mm GPS model at Best Buy - that's a $50 discount from the full $279. Meanwhile, 2017's best smartwatch - the Apple Watch Series 3 - dropped as low as $119 at Amazon and Walmart. 

Here's a roundup of last year's best Black Friday Apple Watch deals, as well as what we wrote about them at the time.

In the US

Image

Apple Watch Series 6 (40mm, GPS): $399 $329.98 at Amazon
The all-new Apple Watch Series 6 got a massive $69 price cut at Amazon in this Black Friday deal. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking.

Image

Apple Watch SE (40mm, GPS): $279 $229 at Best Buy
The Apple Watch SE previously dropped to $229 for those in the US, so we'd recommend waiting to see if that deal returns. If you're desperate to buy right now, the best price is $20 off from Best Buy. You're getting a Sport Band here, and your color choices are gold, silver or black.

Image

Apple Watch Series 3, 38mm: $199 $119 at Best Buy
Best Buy may not currently have such a great price for the Apple Watch Series 3 as the $119 discount we saw earlier, but the retailer does have consistent stock. If you're desperate to get your Apple Watch 3 today, we'd recommend using this link.

Image

Apple Watch Series 3 GPS 42mm: $229 $214 at Best Buy (save $15)
You can also get the 42mm Apple Watch 3 on sale at Best Buy for $214. While that isn't the lowest price we've seen for this model, which includes GPS technology, it's near to that price (but it's only available in black).

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Apple Watch SE (44mm, GPS): $309 $289 at Best Buy (save $20)
This model has previously been on sale for $259, but $289 is the best price right now for the smartwatch. You're also getting a Sport Band here, and your color choices are gold, silver or black.

In the UK

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Apple Watch Series 3, GPS-only, 38mm: £279 £179 at Currys (save £100)
The Series 3 version of the Apple Watch is something of a sweet spot for value and performance, and this deal sees it equal its lowest ever price. It packs in a heart-rate monitor, GPS and an 18-hour battery life. This deal is also available for the silver/white version, while the larger 42mm model is also on sale for £199.  

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Apple Watch 5 Black Sport Band 44mm (GPS + Cell): £749 £495.99 at Amazon (save £253)
This is a huge saving on an otherwise-expensive piece of kit. With £253 off, Apple's 2019 smartwatch becomes more much - if not actually - affordable, and we'd recommend looking at this if you don't think you need the Series 6.

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Apple Watch 5 White Sport Band 40mm (GPS + Cell): £699 £452.99 at Amazon (save £246)
There's nearly £250 off this sporty-looking version of the Apple Watch 5, which is a pretty huge saving compared to the initial price. the 44mm version is on sale too but its reduction isn't as dramatic.

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Apple Watch Series 5 (44mm, GPS + Cellular): £529 £399.99 at Amazon (save £129.01)
Was down to £413.20, now down to £399.99. Need the larger version of the Apple Watch 5 with GPS and cellular? You'll like this deal from Amazon that discounts £129 off the smartwatch with the price available on the space grey and the silver variants of the device.

Alex Whitelock

Alex is deals editor at Future PLC and an all-around expert at one thing - saving readers as much cash as possible while scoring them the best products for their needs. With content that's always packed full of helpful information, no-nonsense expertise, and of course deals, Alex has also written for other leading sites such as T3 and GamesRadar. At work, you'll find him mostly covering computing, gaming, and advising people on how to save on their cell phone plans. Outside of work, you'll find him playing guitar, indulging his love for music, or down at the local climbing gym mostly hanging off boulders far too difficult for his abilities.