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Black Friday 2021 in Australia: best deals on tech, AV, appliances and more

Black Friday 2021

UPDATE: While Black Friday 2021 may have come and gone, the deals and discounts aren't over yet – Cyber Monday 2021 has come to take its place, offering one last day of savings before the year's biggest sales weekend comes to close! We've hand-picked a few of our favourite Black Friday deals below, but there's heaps more available on our Cyber Monday 2021 page.

Black Friday has officially arrived, and retailers have launched all their best deals and discounts for the mega sale event. But with so many stores getting in on the action, it's hard to know where to begin – and that's where the TechRadar team comes in.

For example, you can score a pretty good discount in a wide range of electronics and white goods at The Good Guys or grab a new gaming chair for less from Secretlab. There's also Apple deals to shop on Amazon, and so much more.

Considering almost everything gets a pretty steep discount, it's the best time to shop for those expensive items you've been squirrelling away for. Honestly, it doesn't even have to be big-ticket items – whether you want to update your wardrobe or your home's entertainment system, there's a lot of deep discounts to be had. And considering we've been tracking Black Friday deals for a few years now, we're here to help you get ready for the biggest shopping event of the year.

So if you were looking to save a pretty penny on not just expensive tech, but also Christmas gifts, we'd suggest keeping a very close eye on prices. If a discount on something that's on your shopping list suits you, then we'd recommend adding it to your shopping cart immediately. Several retailers will also be faced with shipping delays, so do take that into consideration if you're ticking things off your Christmas shopping list.

Best Black Friday 2021 deals still available

Apple AirPods Pro (2021) |

Apple AirPods Pro (2021) | AU$399 AU$319 on Amazon (save AU$80)

They were discounted by AU$60 over Black Friday, but Amazon has upped it a notch for Cyber Monday by giving the all-new AirPods Pro a much better discount. There's now a very generous 20% off, shaving AU$80 off the RRP. The 2021 version of Apple's noise-cancelling headphones includes a MagSafe Charging Case.

Dell XPS 13

Dell XPS 13 | i7 / 16GB / 512GB | AU$2,099 AU$1,595 (save AU$504)

Dell gave the i7 XPS 13 a very nice 20% discount, but has now added an extra 5% off using the code META5. That gives a massive AU$504 saving on one of our favourite ultrabooks. Fall in love with one today. 

Nintendo Switch + Mario Kart 8 Deluxe + 3-month Switch Online
Great value Switch deal

Nintendo Switch + Mario Kart 8 Deluxe + 3-month Switch Online | AU$469 AU$399 on Amazon (save AU$70)

Amazon is back with this popular Nintendo Switch bundle. It comes with the neon version of the console, plus Mario Kart 8 Deluxe and a three month subscription to Nintendo Switch online. That’s a pretty ripper deal in our books.

Lego Nintendo Entertainment System|

Lego Nintendo Entertainment System| RRPAU$349 AU$244.99 (save AU$105)

For today only, Myer has 30% off the awesome Lego Nintendo Entertainment System, for a big AU$105 saving.  It's loads of nostalgic fun for adults and kids alike into Lego. If you want to know more about what a Lego Nintendo can do, check out our article from when it was launched.

Apple AirPods (2021)

Apple AirPods (2021) | AU$279 AU$249 on Amazon (save AU$30)

While we weren't really expecting to see Apple's new third-gen AirPods discounted for Black Friday (they were only announced last month) you can snag a small 11% saving on these significantly improved true wireless earphones, which now include spatial audio. Note that there's no active noise cancellation yet, however – for that you'll need to go for the AirPods Pro.

Amazon Kindle Paperwhite (11th gen, 8GB)

Amazon Kindle Paperwhite (11th gen, 8GB) | AU$239 AU$169 on Amazon (save AU$70)

It took Amazon three years to refresh the Paperwhite ereader, but this is now bigger and better than any previous iteration. So if you're after a great new ereader, then the 6.8-inch newly minted Paperwhite is fantastic value. 8GB storage, USB-C charging and a bigger battery makes it all worthwhile. 

LG 65-inch C1 OLED TV

LG 65-inch C1 OLED TV | AU$3,995 AU$2,880 on Appliance Central (save AU$1,115)

LG's 2021 TV flagship, the C1 OLED, has received a massive discount in the lead up to Black Friday, with over a thousand bucks slashed from the RRP of the 65-inch model. Enjoy self-lighting pixels and perfect black levels with our favourite OLED of the year.

Google Nest Hub Max

Google Nest Hub Max | AU$349 AU$249 (save AU$100)

It's our #1 choice in our best smart displays buying guide, and for Black Friday you can score a neat AU$100 off the Nest Hub Max when you purchase straight from the AU Google Store. With a 10-inch 720p screen and three internal speakers (two tweeters, one woofer), it both looks and sounds good, and can tie into Nest cameras to offer home security features too. Available in Chalk and Charcoal colours.

Fitbit Sense
Lowest price

Fitbit Sense | AU$449 AU$298 on Amazon (save AU$151)

This is the lowest price we can remember seeing on the Fitbit Sense yet. What makes the Sense standout is its emphasis on mental wellbeing, with mindfulness and meditation tools as well as physical workout tracking. Amazon now has it for AU$298 in black and soft gold, while the grey variant is a dollar more at AU$299.

Dyson Outsize Total Clean

Dyson Outsize Total Clean | AU$1,299 AU$995 at Dyson (save AU$304)

The Dyson Outsize Total Clean has a 25% larger head cleaner head compared to the V11, so you can cover more ground in less time. The dustbin is also larger, saving you regular trips to the bin. This Dyson vac is especially good for a family home, and with AU$304 saved, we think this is a pretty ripper Black Friday deal.

Instant Pot Vortex Plus XXL air fryer |

Instant Pot Vortex Plus XXL air fryer | AU$269 AU$139 on Amazon (save AU$130)

Six different functions, one device. Fry, roast, broil, bake, dehydrate or simply reheat – and it's all in a decently sized 5.7L air fryer from one of the most popular brands in the business. Now with 48% off the list price on Amazon.

When is Black Friday 2021?

For those who don’t already know, Black Friday is the Friday immediately following the Thanksgiving holiday in the US. This is also when American retailers start their Christmas shopping season and the sale is based around “doorbusters” – discounts so impressive that bargain-crazed shoppers would break down doors to get their hands on discounted items even before the shops would open.

Thankfully, with online shopping now a routine affair, and with social distancing rules in place, shoppers will have the opportunity to visit brick-and-mortar stores this year to snag a bargain as well.

The actual Black Friday date shifts each year, although the day of the week – Friday – stays constant. And, like last year, the sale comes round late in November 2021. The Black Friday 2021 deals bonanza will officially kick off on November 26 – less than a month away from Christmas.

However, the Black Friday sale isn’t just for a single day. For the last couple of years in Australia, the sale has kicked off about two days before the actual date and goes on till the following Monday, or Cyber Monday. So you’ll have the opportunity to shop for almost a week, provided retailers are able to keep up with the demand.

What is Black Friday?

Let’s also take a little Black Friday history lesson: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work. At the same time, US police was using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that crowded the streets at the beginning of the pre-Christmas shopping season. In 1961 there was a movement from the local governments to change the shopping season to “Big Friday” and “Big Saturday”, but it clearly never caught on.

Black Friday deals 2021

(Image credit: Future)

When will we see official Black Friday deals?

Good question. With a move to the competitive arena of online sales, we're going to be seeing more retailers on the web than ever, and with Amazon leading the charge, there's going to be some fierce price wars come November. That will likely work in your favour, with plenty of retailers vying for the lowest price on the latest gadgets. 

That means we might see Black Friday deals happening far ahead of the scheduled November 26 start date. You'll want to get prepped early, then, and we can help by bringing you all the latest Black Friday 2021 information as it happens right here. We'll show you where to shop, what to shop for, and when to get that credit card ready to make sure you don't miss a single saving this year, so keep this page bookmarked throughout the next couple of months. 

In 2020 we saw the vast majority of Black Friday deals moving online because of the pandemic and it looks like this year might be the same as well. Keep your eyes peeled for early Black Friday teaser deals about a week – maybe two – in advance as retailers will likely want to pique your interest. However, the discounts may not be impressive, which will happen about two to three days before the official Black Friday date.

All of this is going to make Black Friday's online deals all the more important. You'll have a better chance of finding Black Friday AirPod deals at home sitting in your PJs more than waiting in line outside of a physical store.

Where are the best places to find Black Friday deals?

Most online retailers offer Black Friday deals, but it's our job to sort through all the offers to find the very best bargains from the bunch. You'll typically find the best deals from big-name retailers like Amazon, eBay, JB Hi-Fi, Myer, The Good Guys and Bing Lee leading the pack.

Amazon, of course, is a Black Friday favourite, not only because of the record-low prices seen during big sales, but because it offers discounts on a wide variety of categories. So whether you're looking for tech items like laptops or AirPods, or searching for discounts on clothing, kitchen appliances, or toys,  Amazon is likely to offer Black Friday deals on the product you're after. 

Other retailers that offer impressive Black Friday sales include eBay Australia, JB Hi-Fi, Dell, Lenovo, Microsoft, Rebel Sport, The Gamesmen, Target, The Iconic, just to name a few.

It can be overwhelming with so many retailers and promotions, but that's where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you're getting the lowest price available. We also keep a live list of the best Black Friday sales from all the top online retailers, so you can easily jump to the offer you want. If you don't want to wait till November to shop for Black Friday deals, you can  keep an eye on our list of early Black Friday deals section higher up on this page. You can also check our dedicated tech deals page that we keep updated a few times a week in the lead up tp Black Friday, our best Amazon Australia deals page or even our dedicated location for the best eBay Australia tech deals.

Difference between Black Friday and Cyber Monday

There was a time, especially in the US, when Black Friday meant physically going to a brick-and-mortar store to shop, mostly to shake off the turkey sweats, while Cyber Monday was exclusively for online deals. Now, however, there’s barely any difference since most deals offered through the November sale period are available online.

As an online sale, Cyber Monday is obviously a more recent development, coming after the advent of the internet and e-commerce. It traditionally marks the point when people realised they needed to get a wriggle on and start buying Christmas presents.

Another point of difference that’s more valid in the US than anywhere else is that Black Friday was traditionally more about electronics and other high-ticket items, while Cyber Monday was more about lifestyle goods. Nowadays, though, they’re all just one big smooshed-together shopping spree over an entire week.

Black Friday 2021: what to expect

Black Friday 2021 should continue last year's trend of not just offering discounts, but offering discounts on items you'll actually want to buy as retailers jockey for more limited wallets against fierce online competition.

Despite last year's difficulties, the Australian Bureau of Statistics revealed that local retailers saw a November 2020 turnover of 13.2% higher than the same time in 2019. According to the report, the surge in buying was due to the announcement of a plethora of new products coinciding with Black Friday sales, and thus helping with retail profits.

Online purchases spiked during Black Friday 2020, with the ABS reporting a 42% increase over the same time the previous year. With most of the Australian East Coast still under the grip of the pandemic, we're not expecting this trend to change this year. In fact, we fully expect it to outdo last year’s performance. What we’re hoping for, though, is that retailers extend their deals for a longer period of time to entice shoppers.

In fact, some retailers in the UK and US have been offering to ‘future price match’ during Black Friday, meaning consumers could buy something on, say, day one of the sale and know that if the price dropped later, they could reclaim the difference. While that hasn't happened in Australia yet, we’re hoping it might catch on soon. 

What does, however, happen is that Aussie retailers offer the discounted price on laybys, especially if they're expensive products. This is up to the discretion of the retailer of course, but back in 2018, TechRadar's Aussie Managing Editor managed to upgrade her entire camera kit – body, lenses, filters and all – by taking advantage of this scheme. The way it works is you pay a small deposit on an item during the Black Friday weekend for the Black Friday price and then collect it on a later date once you've paid the remaining (discounted) amount.

As Black Friday gains in popularity in Australia, more retailers than ever are joining the bandwagon and offering greater discounts. And with competition between retailers gaining momentum, we saw Black Friday go from being a single-day event prior to 2015 to being spread over an entire week in 2019. That didn't change last year and we're quite sure that's going to be the case again in 2021.

With Amazon firmly established in Australia, the competition has gotten fiercer. This means local retailers will be scrambling to sell more and possibly offer higher discounts.

While it’s hard to predict what could happen this year, here are some safe bets:

  • Amazon Australia had some of the lowest prices yet on its own devices, and we're expecting the online retailer to follow the same trend this November again – so keep an eye out for the Echo smart home devices and Kindle ereaders
  • Alongside Amazon, other retailers like eBay and JB Hi-Fi will push hard on sales
  • You’ll want to hold off buying a new computer as laptops always get a big discount
  • It will be a great time to upgrade your home entertainment system with prices on TVs and sound bars likely to be slashed
  • You should definitely find some great deals on some of the best headphones
  • Cameras, in all forms, will have savings firmly in their sights

5 of the best Black Friday deals from last year

One of the best ways to figure out what kind of deals to expect in 2021, is to take a quick look at what was on offer last year.

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Nintendo Switch + Mario Kart 8 Deluxe + 3-month Switch Online | AU$349 on eBay (save AU$120.95)

This was our number one pick from eBay's Black Friday sale, but it was exclusively for eBay Plus members. 1,000 units were dropped at different times across the Black Friday and Cyber Monday weekend and you would have to be real quick to land it. If you missed out, though, Amazon had the same bundle for AU$399.

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LG CX 55-inch OLED (OLED55CXPTA) | AU$2,685 at Appliance Central (save AU$610)

LG has truly outdone itself with the CX OLED, while Appliances Online matched all quality with a pretty steep discount. We're expecting similar, or even better, offers on some of the best OLED and Mini LED tellies again this year, so keep yours eyes peeled.

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Bose Noise Cancelling Headphones 700 | AU$409 on Amazon (save AU$100.95)

Ranked high on our list of the best noise-cancelling headphones, Bose's NCH 700s are arguably more stylish than the Sony pairs that beat them – and they're an amazing pair of headphones any way you split it, and the best Bose headphones we've ever reviewed. They've consistently. been discounted on Amazon at even lower prices than last year's Black Friday, so expect to get these for as low as the AU$300 mark.

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Dell XPS 13 (7390) | i5 / 8GB RAM / 256GB SSD | AU$1,399 at Dell (save AU$350)

Dell rarely discounts its XPS line by more than 15%, so we were thrilled to see that it knocked 20% off this svelte machine in the lead up to Black Friday 2020. Since then, though, we've seen Dell offer bigger discounts of up to 25% off on some of its XPS machines, so let's hope the brand brings the same again.

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Dyson Cyclone V10 Absolute+ | AU$849 at Dyson (save AU$250)

With the Dyson V15 Detect now the most expensive handstick from the big brand, we're hoping it gets discounted during Black Friday 2021. But that doesn't mean the older models should be forgotten. They're all pretty powerful, even the now discontinued V7s, so if you spot a Dyson for less, you really ought to consider it.

How do I find the best Black Friday 2021 deals?

We’re expecting that the best deals will be found surrounding the actual Black Friday date  – as ever, our advice is to know your budget going in, set a maximum price you’re willing to pay (having done the research to know what sort of prices your desired tech has been at throughout the year) and stick to it.

How does TechRadar prepare for Black Friday?

A woman holds a bunch of shopping bags, including one that says "Black Friday"

(Image credit: Shutterstock)

Black Friday is one of the most important times of the year for TechRadar to help our readers – we spend weeks ahead of the big day (or weekend) making sure the whole site is ready for people looking for the information they need to make the right buying choice. Whether that's knowing which is the best laptop, TV or iPad, or just seeing great deals for them through our Hawk price comparison widget, we've got everything you need to know.

Homework really helps. Some retailers up prices from August through to October so they can offer supposedly amazing discounts on Black Friday, so it's worth keeping an eye on the prices of items you want ahead of time. 

They’re particularly prevalent in expensive consumer electronics such as TVs or laptops with product numbers rather than names, with products that were dropped down to a great bargain price suddenly being pushed back to their RRP again. 

It’s also a very good idea to be flexible: for example, if you fancy a Samsung UHD TV, it’s best to think about the features you want rather than a specific model number: the BRV553ABD34-82C-9218-X may not be discounted on Black Friday 2020, but an almost identical set with the specification you want probably will be. 

So do your research on what matters and we’ll do our best to give you the right comparison needed.

However, don’t be fooled into thinking that something that looks like a five star set is the same but cheaper – certain elements (often with regards to screen quality or image processing) won’t be as high quality to achieve that lower price point.

And, not to be too self-promoting (OK, a little bit, but we really put the effort in here) but TechRadar’s Black Friday and Cyber Monday deals pages are really worth keeping an eye on if you’re looking for the very best deals in tech. Bookmark this page and it’ll be populated with all the best Black Friday deals come November – you won’t even need to search it out!

Are Black Friday deals real?

Generally speaking, yes – although there are two kinds of deals. The first has been pre-agreed between brands/retailers and suppliers, so they’re not as off-the-cuff as you might expect. The other is sudden price drops, whether that’s an algorithm working out the best way to attract users to buy (as brands like Amazon often will) or just the big names price-matching one another. 

As with any sales, you’ll see a mix of genuine bargains, discounted end-of-line stock and mysterious things found in the back of a warehouse somewhere.

Am I protected when I buy during Black Friday?

Yes. In Australia, anything you buy from a company online is covered by a wealth of consumer protection legislation which gives you the same rights as with any other online purchase.

Unfortunately, Black Friday brings out the scammers as well as the sellers. So be wary of unsolicited emails or links to deals on social media, no matter how legitimate they look: anything asking for card details or login details may be a scam. Phishing sites do big business on Black Friday, so be extra suspicious – and if you’re on a PC, make sure your security software is up to date. Many security suites automatically block known scam sites.

Sharmishta Sarkar

Sharmishta is TechRadar's APAC Managing Editor and loves all things photography, something she discovered while chasing monkeys in the wilds of India (yes, she studied to be a primatologist but has since left monkey business behind). While she's happiest with a camera in her hand, she's also an avid reader and has become a passionate proponent of ereaders, having appeared on Singaporean radio to talk about the convenience of these underrated devices. When she's not testing cameras and lenses, she's discovering the joys and foibles of smart home gizmos. She also contributes to Digital Camera World and T3, and helps produce two of Future's photography print magazines in Australia.