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Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Looking for your first real camera? Try this unbeatable Lumix pre-Prime Day deal
If you're considering your first real camera, the Lumix G97 is hard to beat, thanks to its excellent handling and wide lens choice, especially for this new low price.
This $160 office chair deal with adaptive lumbar support is easily the best budget upgrade I've seen ahead of Prime Day — and it's cheaper now than it was in the Spring sale
Adaptive lumbar support for all-day comfort at this price doesn't come around very often.
My favorite camera backpack is now half price at B&H Photo
My favorite camera bag that doesn't look like a camera bag has to be the Wandrd Prvke series — and the previous V3 generation version is now 50% off.
Time to ditch your slow router: Amazon just dropped massive pre-Prime Day discounts on TP-Link Wi-Fi 7 setups — upgrade your home network from just $85
Fast Wi-Fi 7 just became even more affordable.
Ugreen's Prime Day sale cuts the price on the NASync DH2300 and other NAS devices
Ugreen's NASync DH2300 NAS features an eight-core processor, dual-bay storage, 4K HDMI output and support for up to 64TB of capacity.
FlexiSpot just launched a massive early Prime Day sale on standing desks and office chairs — and these are my favorite office furniture deals right now
One of our top office furniture companies has price-cut its desks and chairs ahead of Amazon's big sale.
Geekom's 'high-performance' AI mini PC gets a massive discount with our exclusive money-off code — ahead of Prime Day, not even Amazon can beat it on price
From productivity to creativity to running your own localized LLM, the Geekom A9 Max is exceptional.
Geekom A8 Max mini PC is 'extremely powerful' and highly recommended for professionals and creators
Packing 16GB of DDR5 RAM and a 1TB SSD , this Geekom mini PC delivered the kind of performance you'd expect from a much larger desktop PC, and excelled in our tests.
