LG BL40 Chocolate review

LG's new Chocolate is the latest addition to its Black Label line. But is it any good?

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Our Verdict

A solid effort and probably LG's best phone so far. Might not appeal to all but definitely a step in the right direction.

Product features

  • Built-in Memory : 1.10 GB
  • Rear Camera Resolution : 5 Megapixel
  • Battery Talk Time : 6 Hour

View full specification


  • Great looking chassis
  • High res and contrast screen
  • Improved touch accuracy
  • Sleek and glassy design
  • Decent camera


  • Poor battery life
  • Dual screen UI not used enough
  • Slight lag in the UI on a number of occasions
  • Menu and back button layout is frustrating

Update: read our LG Chocolate BL20 review.

LG has brought another edition to its Black Label line, this time in the shape of the LG BL40 Chocolate. The world's first full cinematic screen mobile, the new Chocolate brings LG's richest feature set yet.

Given there's no phone out there quite like the BL40 Chocolate, it's hard to see who this phone is aimed at. LG maintains it's one for the fashionista, thanks to the Black Label tag, yet a full 21:9 (cinematic) screen is definitely one for the hardcore PMP lover.

LG bl40 chocolate

You can tell by the styling that this phone is meant for the user who likes to enjoy looking at his or her phone as much as using it. The chassis is a combination of metal and glass, with vibrant red plastic at either end, with the top housing the 3.5mm headphone port and the power/lock key.

LG bl40 chocolate

The left-hand side of the LG BL40 Chocolate has a dedicated music key to take you straight to your tracks, which needs to be held down for a while to get it working. It's embedded into the thin metal stripe running around the outside of the chassis, and is a nice look for the phone. There's also a hinged microUSB slot here as well, with a very solid-feeling cover, similar to the one seen on the LG Crystal recently.

A similar system is on place on the right-hand side too, where the volume up and down buttons are built into the chassis like a kind of wave, and the camera key is a raised, metallic ellipsis. It sounds very fancy, and to be honest, it very much is.

LG bl40 chocolate side view

What's odd is there are no touch sensitive keys, like those we saw on the original LG Chocolate. It's basically a fully black front, save for the LG logo, the speaker and a small video camera.

LG bl40 chocolate rear

The rear of the LG BL40 Chocolate is the equally shiny, but this time plastic, solid black cover, again very minimalist, with the LG logo, a small amount of lettering to let you know the lens is Schneider Kreuznach and the 5MP camera with LED flash. Overall it's a very well laid out phone (if not a little bit odd looking) and in the hand it works rather well.

LG bl40 chocolate in the hand

The depth of 10.9mm feels very comfortable in the palm, and despite the early worries from some, fits fine in the male pocket. We're not sure if this is meant to be a phone aimed at the ladies yet, but if you're a guy hankering after a 21:9 phone, then this will fit you nicely.

Tech Specs

Product TypeCellular Phone
Network BandQuad Band
Wireless LANYes
Maximum Memory Card Size Supported32 GB
Built-in Memory1.10 GB
Built-in FlashYes
Memory Card SlotYes
Cellular Data Connectivity TechnologyEDGE, HSDPA, GPRS
GPS ReceiverYes
Cellular Network SupportedGSM 850, GSM 900, GSM 1800, GSM 1900, WCDMA 900, WCDMA 2100
Rear Camera Resolution5 Megapixel
Front CameraYes
Memory Card SupportedmicroSD
Phone StyleBar
Brand NameLG
Battery Talk Time6 Hour
Product ModelBL40 Chocolate
Screen Size10.2 cm (4")
Weight (Approximate)129 g
Maximum Video Resolution640 x 480
Bluetooth StandardBluetooth 2.1
Messaging TypeSMS (Short Message Service), EMS, MMS (Multi-media Messaging Service), Email, Instant Messaging
USB StandardUSB 2.0
Height128 mm
Width51 mm
Depth10.9 mm
Radio TunerYes
Battery Standby Time400 Hour
ManufacturerLG Electronics
Product NameChocolate BL40 Cellular Phone
Screen TypeLCD
Sensor TypeAccelerometer
Manufacturer Part NumberBL40.AGBRBK
Manufacturer Website Addresshttp://www.lge.co.uk
Marketing Information

The new LG Chocolate BL40 Cellular Phone has a 4.0-inch wide HD LCD screen with 800x345 pixel resolution to maximize visual experience. The wide HD LCD "Real VGA" screen presents a vibrant range of natural colours, allowing photos to appear sharper, videos more true-to-life, games naturally vivid and documents more readable.