The Asus Zenbook UX31 is one of the first laptops to conform to Intel's Ultrabook specification.
And, right away, we'll tell you - it stands toe-to-toe with Apple's MacBook Air in the fight for the title of best luxury ultraportable.
You can check out our video look at the Zenbook in our special video report:
Back to the present though and Asus has done a terrific job with the Zenbook's design - even if you have to acknowledge that the designer took more than a sneaky glance at Apple's ultraportable first.
The 13-inch Zenbook is fantastic to look at. When closed, the wedge-shaped laptop measures 17mm at its thickest point and a mere 3mm at its thinnest.
The aluminium silver lid boasts a distinctive concentric circle design that catches and reflects the surrounding light. Befitting the name, the Zenbook's simple, sleek finish gives it a premium look that keeps getting better as soon as you lift the lid.
The design ethic is in evidence earlier than that, though - it's a lovely experience as you open the box while Asus has also included a mini Display Port to D-Sub adapter and a USB to Ethernet lead as well. Both are housed in their own little pouch. Better still, you even get a bespoke sleeve for your Zenbook in the box.
The same thinking even stretches to the Intel Core and Windows 7 stickers. We wonder who it was that proposed they were silver and black - Intel? Asus? - but whoever did has made a difference.