The bridge area of the compact camera market is one part of the market that is still doing well in what is otherwise a declining segment.
Manufacturers are packing larger and larger zooms onto these cameras which, for many, act as an alternative to a DSLR, or a step up from a standard compact camera.
The Canon PowerShot SX50, announced at Photokina 2012 alongside the Canon PowerShot G15 and Canon EOS 6D, has a 50x optical zoom that covers the equivalent of 24-1200mm, whereas the zoom range on the Canon SX40 is 35x, or 24-840mm.
This is a phenomenal zoom range that most DSLR users can only dream of, or perhaps look to achieve at huge expense. The Canon PowerShot SX50 HS is much more affordable, with a price of £448 (about AU$700) in the UK and US$479 in the US.
The 24mm point is ideal for capturing landscapes and indoor scenes, while the longest telephoto point is perfect for photographing distant wildlife or picking out details.
For those who feel that a 50x zoom still isn't enough, the camera boasts a digital zoom that expands it to 100x. Canon calls this 100x Zoom Plus.
Another important improvement that the Canon SX50 HS makes over the Canon SX40 is that it can record raw format images as well as JPEG files. For enthusiast photographers, this makes the camera a much more attractive proposition, since it means that the files can be processed manually if you desire.
Probably the biggest competitor to the Canon SX50 HS in the bridge camera market is the also recently announced Panasonic FZ200. Although that camera only features a 24x optical zoom, it does boast an f/2.8 constant aperture throughout the range. By contrast, the Canon can only manage f/3.4 at the widest point, rising up to f/6.5 at the telephoto end.
Other features of the Canon SX50 include a Digic 5 processor, which is the same as those found in Canon's top-end DSLRs such as the Canon 5D Mark III. This should mean that noise is controlled well at high sensitivity settings, and it also facilitates Full HD video recording.