Pioneer TVs return to the UK via exclusive deal with Dixons

But it's not the plasma you might have hoped for

One of the leviathans of the television market is returning to Europe, with Pioneer televisions to be available in the UK after sealing an exclusive deal with the Dixons group.

Pioneer pulled out of the Euro TV market in 2010, with the critical acclaim of its legendary Kuro range never matched with the same degree of profitability.

However, the return of Pioneer does not, at this point, mean a return of Kuro plasma screens, which remain fondly celebrated by TV buffs to this day.


Dixons has confirmed to ERT that it will be selling LED TVs in three sizes 40, 46 and 55-inches - and that the sets will sport smart functionality and 3D support.

But this does mean a first product launch from Pioneer in five years, with the first products to be available in Curry's, PC World and online through Dixons in December.

It remains to be seen whether the latest sets will live up to the old brand, but the partnership makes a lot of sense for both Dixons and Pioneer.


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.