Ricoh drops the Pentax brand from company name - but keeps it for DSLRs

Pentax Ricoh is no more, it's just Ricoh now.

It has been announced that Ricoh, which bought out Pentax from its previous owners in 2011, is dropping the brand's moniker from the company name. It will now be known only as Ricoh Imaging Company, effective from 1st August.

In line with an announcement last year, the Pentax brand will continue to be used for the company's DSLR and CSC outputs, including the recently announced Pentax K500 and the Pentax Q7.


The Ricoh brand will be used for the merged company's compact camera output, such as the Ricoh GR, an APS-C format camera, which was announced earlier this year.

Ricoh bought Pentax from its previous owner, Hoya, in a deal worth a rumoured $125million.


News Reporter

Amy (Twitter, Google+, blog) is a freelance journalist and photographer. She worked full-time as the News Reporter / Technical Writer (cameras) across Future Publishing's photography brands and TechRadar between 2009 and 2014 having become obsessed with photography at an early age. Since graduating from Cardiff Journalism School, she's also won awards for her blogging skills and photographic prowess, and once snatched exhibition space from a Magnum photographer.