It has been announced that Ricoh, which bought out Pentax from its previous owners in 2011, is dropping the brand's moniker from the company name. It will now be known only as Ricoh Imaging Company, effective from 1st August.
The Ricoh brand will be used for the merged company's compact camera output, such as the Ricoh GR, an APS-C format camera, which was announced earlier this year.
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Ricoh bought Pentax from its previous owner, Hoya, in a deal worth a rumoured $125million.