They're all about keeping it in the family over at Google, so it's no surprise that Andy Rubin took to Google+ to reveal that 700,000 Android devices are now being activated every day.
There was no messing about in his update, which simply read, "There are now over 700,000 Android devices activated every day."
He was then forced to clarify by nit-picking commenters, telling the cynics, "We count each device only once (ie, we don't count re-sold devices), and "activations" means you go into a store, buy a device, put it on the network by subscribing to a wireless service."
Keep your wig on
It's been a big year for Android in other ways too, with the release of Ice Cream Sandwich set to bring tablets and smartphones in line, although only the Samsung Galaxy Nexus has yet managed to launch with the frosty new OS.
In the meantime, check out our video review of Android 4.0 below: