Kobo has unleashed its latest tablet on the UK, with Canada and France also in line to get the colour-screen Kobo Arc.
In the UK, you'll be able to get your hands on an Arc from WHSmith priced at £160 for the 16GB edition and £190 for the 32GB model.
The 7-inch e-reader-flavoured-tablet is Google-certified, so it runs Android Ice Cream Sandwich (although Kobo is working on a Jelly Bean upgrade too).
That means you've got the world of Google Books and Google Play store apps and games at your fingertips.
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'Arc at Kobo
The display is 1280x800 pixels deep and there's a 1.5GHz dual-core processor and 1GB of RAM keeping the thing ticking along.
Unfortunately there's no cellular option, so you'll be stuck hunting down Wi-Fi while out and about.