Acer set to leave low cost laptops to its Packard Bell brand

Looking to clarify laptop message

Acer will be moving away from the lower end of the laptop market, with its Packard Bell brand increasingly offering up the cheaper products.

Packard Bell was bought by Acer in 2008 but the decision has been made to make the computer manufacturer's road map clearer.

"It can be a slightly conflicting message," an Acer spokesperson told TechRadar. "Acer is moving away from the lower end. There is going to be a crossover but the key volume of the market is around the £400 mark.


"Acer will become more premium. We try to separate the two brands as far as possible, so the average consumer has no idea that the two brands are associated."

Packard Bell has always been considered a mainstream lifestyle brand by Acer, so this is more clarification of its position.

However, Acer appears ready to leave the sub £400 laptop market to Packard Bell, while it focuses on competing with the likes of Dell, HP, Asus and, of course, Apple, in the more premium areas.


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.