Sometime next year we'll be adding the new .eco suffix to the long list of top-level internet domains we all need to be aware of, but ownership of the admin rights looks like turning into a green battle royal.
Applications to ICANN for control of the .eco TLD are expected in early 2010 from two separate bodies - one Canadian, the other from the US.
Proof of intent
The former, Big Room, says it wants to grant .eco URLs only to organisations and business that can prove they are environmentally friendly, while the latter, Dot Eco, has a different approach.
The US group, which includes Al Gore among its supporters, wants to give the proceeds of domain name sales to good causes.
Big contributions
Co-founder Minor Childers told the BBC: "We could be one of the biggest contributors to environmental causes anywhere in the world."
Whichever group wins out, it seems clear the .eco domain will become a sought-after badge of honour before too long.
Via BBC
Your comments (2) Click to add a new comment
steve73
August 9th
2. It won't be much of a badge of honour if anyone can get one. more like a Pez dispenser.
And it seems like most of the Pez is going to groups selected by the companies! What gives these guys the right to dole out Dot Eco profits to whoever they want?
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agentcool
August 9th
1. Who cares? A bunch of self-congratulatory buffoons tussling over who is the most 'morally righteous'. If these smug idiots cared half as much about the environment as they do about themselves they'd probably realise how insanely stupid 99% of the waffle that emerges from their mouths actually is.
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