In a classic case of putting on a brave show, Nokia has announced the death of its N-Gage gaming service by trying to persuade its few hardcore fans that the Ovi Store will be a more than adequate substitute for their affections.
The announcement came on Friday on the official N-Gage Blog, headlined "Mobile gaming evolves – Ovi Store is here", a post which was really all about the demise of the six-year-old N-Gage brand.
Buried in the fourth paragraph of the entry, Nokia admitted: "We will no longer publish new games for the N-Gage platform." Instead, games fans with Nokia handsets are encouraged to seek them out on the App-Store-like Ovi Store.
Although Nokia has promised to keep the N-Gage.com site open until the end of September 2010, there are concerns that purchased N-Gage games might be unusable after that, as reinstalling such a title can require online activation.
Bury the dead
In a particularly apposite response, one analyst at US firm MKM Partners said: "It's a sign of a more realistic approach [from Nokia]. It's time to bury the dead and focus on the future."