Flexible web hosting with customisable performance levels for websites

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Flexible web hosting

The internet is becoming infinitely more complex as more information, products and users are added. With the constant need to update their product portfolio or react to increasing demand, the requirements of online businesses are also becoming more sophisticated. Therefore, peak performance, security and ease of use are most vital aspects a modern web hosting has to address. 1&1 responded to these business needs by refining its web hosting portfolio with Next Level Hosting in order to give customers the opportunity to flexibly adapt the performance of their web project. This secures the availability and accessibility of a website and enables users to quickly react to visitor growth caused by seasonal variations and also to further expand their website. This provides them with everything they need to run a state-of-the-art website and to be digitally successful.  

Easy adaption of performance tiers 

In order to provide customers with the fastest loading times, 1&1 features an optimized platform with HTTP/2, PHP 7.1 and SSD storage for databases. Furthermore, performance levels have been developed that can be flexibly adapted at any time providing users with the highest levels of performance. These levels can be controlled via a unique dashboard in the 1&1 Control Centre. In the 1&1 Control Centre users are shown easy to understand info graphics, which summarize the recent performance of their web project. Depending on the level of traffic encountered, the 1&1 Control Centre will also recommend adjusting to an optimum performance level. The management of performance levels has been designed with all users in mind so even those who are technologically inexperienced are able to adjust their web project’s performance with just a few clicks. In case of visitor growth caused by seasonal campaigns or if users want to further expand their web project, they can now quickly react to such developments with the performance levels. Most importantly for many users, they do not need to change their respective package to modify tiers.

Within this flexible web hosting product, 1&1 offers three new packages which differ in available performance and web space. The new portfolio starts with the Basic package (2.5 GB RAM, 100 GB web space). The performance levels of the different packages can be scaled up to Level 5, if required (19 GB RAM, approx. 1,500 processes per minute).


Latest transfer technology for user projects 

Next Level Hosting uses state-of-the-art technology. This is especially the case with the pioneering HTTP/2 protocol which deals with the increasing complexity of websites through the method of multiplexing. Furthermore, HTTP/2 enables faster loading times when using SSL certificates and thus a better listing of the website in Google´s search results. That is why 1&1 provides its customers with a free SSL certificate. Apart from HTTP/2, 1&1 uses gzip for compressing website content, in order to also provide faster loading websites especially when accessing them via mobile devices. Furthermore, as one of the first web hosting providers, 1&1 offers PHP 7.0 as well as the latest version 7.1. Both feature OPcache, which reduces load times and excels at supporting WordPress websites. By providing this cutting-edge technology combined with a high level of security and an easy-to-use interface, 1&1 acts as a trusted partner supporting users with their web projects and digital success.