Amazon is finally giving the UK a bit of stick - as its £35 media streamer starts to ship to customers, following a blockbuster pre-order phase.
After the success of the more expensive but more powerful Fire TV, the low cost Amazon Fire TV Stick was always likely to be popular - especially with those who have a Prime account already.
But the sales have apparently surprised even Amazon, with the stick outperforming Kindles to become the UK's fastest selling device on the online store.
- Check out the Amazon Fire Stick review
The stick plugs directly into an HDMI port and uses WiFi to bring you a host of films, familiar TV Series and several original Amazon Prime Instant shows that have won both critical and popular acclaim.