Amazon is finally giving the UK a bit of stick - as its £35 media streamer starts to ship to customers, following a blockbuster pre-order phase.
After the success of the more expensive but more powerful Fire TV, the low cost Amazon Fire TV Stick was always likely to be popular - especially with those who have a Prime account already.
But the sales have apparently surprised even Amazon, with the stick outperforming Kindles to become the UK's fastest selling device on the online store.
- Check out the Amazon Fire Stick review
The stick plugs directly into an HDMI port and uses WiFi to bring you a host of films, familiar TV Series and several original Amazon Prime Instant shows that have won both critical and popular acclaim.
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.