Apple has taken to the Geneva International Motor Show to rename its wireless in-car system CarPlay, and announce the first wave of car-makers to build it into their autos.
As rumoured over the weekend, and in typically high-end fashion, Ferrari, Mercedes-Benz and Volvo are the first three to sign on. The first CarPlay enabled cars will be shown off at Geneva this week and will ship sometime in 2014.
You'll be able to use CarPlay to play iTunes music wirelessly from your iOS device through the cars' speaker systems, but Apple's also allowing use of third party music apps like Spotify and iHeartRadio too.
As well as music, CarPlay integrates Apple Maps with the cars' built-in dashboard screens, and lets you use Siri to make calls, listen to messages and so on while driving.
If you don't fancy a Ferrari, Merc or Volvo, Apple has deals in place with 13 more manufacturers who will be integrating CarPlay in the future: BMW, Ford, GM, Honda, Hyundai Jaguar Land Rover, Kia, Mitsubishi, Nissan, Peugeot Citroen, Subaru, Suzuki and Toyota.