In pictures: ZTE Era

In pictures: ZTE Era
ZTE - it's a new Era

ZTE's got designs on the smartphone market in a big way, and its first major offensive of the year is the ZTE Era, a quad-core Tegra 3 running smartphone with a 4.3-inch qHD screen to boot.

It's not a bad looking phone and it's certainly playing in the same end of the slim-phone pool as the HTC One X – in fact, at 7.8mm thin it's giving HTC's handset a good run for its money.

We'll have lots more to say about the ZTE Era and its Mifavour UI later in our full hands on ZTE Era review, but for now feast your eyes on these lovely pictures we've snapped just for you.

You can see some lovely moving pictures of the Era in our nifty video:

Sadly, such is the way of things, the demo handset broke so we only have the chassis for you to examine for now - check back later for more.

ZTE era

The Era is quite a slinky, lightweight thing even with the security tether that prevented us from running off with it.

ZTE era

ZTE era

As it runs Android 4.0 (ICS), the Era comes with soft buttons rather than too many hard ones, although the volume slider is still intact (above) and there's a camera shutter button too.

ZTE era

ZTE era

Above you can see the camera hardware - 8MP with autofocus and flash. We'll give this a good going over once ZTE fixes whatever gremlins are plaguing the demo unit.

ZTE era

ZTE era

We don't love this bit of the phone (above) which seemed to have a lot of small parts that could potentially ping off and get lost. The build quality, such is ZTE's way, didn't seem to be brilliant but perhaps this means the costs will be kept down.

News Editor (UK)

Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.