Asda drops price of HTC Evo 3D to £250

Asda drops price of HTC Evo 3D to £250
The HTC Evo 3D - down but not out?

Asda must have stumbled upon a box of unsold phones in its warehouse - that's the only reason we can think of for the decision to shift the HTC Evo 3D for not much dosh.

The first tri-dimensional phone never really got the success its next-gen innards warranted in the UK, with disappointing sales thanks to a sky high price tag.

Asda is looking to remedy this with a SIM free version being chucked on its shelves for just a penny under £250 - although it's hard to see if even this will be enough to entice users to jump into the 3D bed with HTC's offering.

Select the specs

It's certainly not spec-shy - it's a dual core, 1.2GHz handset (although Asda is only claiming 1GHz speeds) with a huge 1GB of RAM and 4.3-inch screen, plus two 5MP cameras with low-light capabilities.

The problem is that, for a 3D handset, there was a huge dearth of 3D content when it launched, with nary a hint of a 3D film or portal to access more content.

Indeed, Asda seems to be aware of this fact, by suggesting some slightly cringeworthy versions of films you could shoot with your new 3D phone - TextFest at Tiffany's is a pretty good effort though.

LG is highly likely to reboot its Optimus 3D handset this year at MWC 2012 - could we see the same from HTC or is this the last death rattle of a failed experimental handset?

Gareth Beavis
Formerly Global Editor in Chief


Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.