Exclusive Sky Movies chief Ian Lewis has told TechRadar that, despite Avatar already bringing 3D's defining moment, it will be 2D to 3D conversions that lift the technology to mass market appeal.
Exclusive Sky reckons that it is in the driving seat when it comes to broadcasting films, believing competition from the likes of Lovefilm and the soon to be launched Netflix UK will lead to a better service.
Sky has announced that Sky Go, its on-demand app, has reached 1 million downloads since its launch in July.
The Competition Commission has told Sky that it will have to share the premium movie prowess with its competitors.
Sky viewers could well be getting BBC content on demand, with the satellite giant confirming that they are in dialogue with the corporation.
Sky has announced that subscribers to its flagship Sky+HD service have reached 3.8 million, a 30 per cent increase year on year.
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