I found some eerie new Backrooms marketing ahead of the horror movie's release and it's left me seriously freaked out

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My fear of no-clipping out of reality has just intensified

Chiwetel Ejiofor in Backrooms, where he's in an empty yellow room. He is touching a wall and looks scared.
(Image credit: A24)
  • Eerie new Backrooms themed doors have been spotted around the US ahead of the movie's release
  • The photos were shared by fanpage The Backrooms Online via Instagram
  • Backrooms arrives in theaters on May 29, 2026

Backrooms is one of the many new movies to look forward to in May, and fans have stumbled across some excellent, but very creepy marketing out in the wild.

I'm a huge fan of how horror movies find ways to freak out their audiences long before they've even seen the movie. Recently I was impressed by Weapons' viral marketing, which created a fake missing persons website to grab people's attention.

Since Backrooms is essentially an alternate dimension that's similar to our own, they've really pushed the boat out and started freaking fans out by placing fake doorways in real-life liminal spaces, which an Instagram post described as "overlooked corners, alleyways, and blank architectural spaces".

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Check out the creepy new photos below.

If you spot any of these strange doorways, it's probably best to avoid trying to walk through them as there's no guarantee you'll be able to return. Or maybe that's part of the appeal for fans who have long been obsessed with the creepypasta lore?

It's very cool to see more creative marketing for original horror, and I'm keen to see if more of these pop up ahead of the movie's global release on May 29.

Early reactions to Backrooms have been very positive

Renate Reinsve in Backrooms, standing in front of houses with a sickly yellow background behind them

(Image credit: A24)

Backrooms had its premiere recently, and critics who saw it early have been raving about it. The horror movie has been described as "wholly unique and original" and "the best creepypasta adaptation yet".

There's no denying the hype for this movie has been off the charts. Kane Parsons is now A24's youngest director, soaring to new heights after the success of his viral YouTube series.

We still have a couple of weeks to go before fans can deliver their verdict, but so far it feels like a promising entry into A24's horror slate and I'm sure it will be worth the wait.

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Lucy Buglass
Lucy Buglass
Senior Entertainment Writer

Lucy is a long-time movie and television lover who is an approved critic on Rotten Tomatoes. She has written several reviews in her time, starting with a small self-ran blog called Lucy Goes to Hollywood before moving onto bigger websites such as What's on TV and What to Watch, with TechRadar being her most recent venture. Her interests primarily lie within horror and thriller, loving nothing more than a chilling story that keeps her thinking moments after the credits have rolled. Many of these creepy tales can be found on the streaming services she covers regularly.

When she’s not scaring herself half to death with the various shows and movies she watches, she likes to unwind by playing video games on Easy Mode and has no shame in admitting she’s terrible at them. She also quotes The Simpsons religiously and has a Blinky the Fish tattoo, solidifying her position as a complete nerd. 

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