In fact, the store plans to sell every new Nintendo game, including a load of exclusive goodies that you won't be finding on the high street.
Even better, if you spend over £200 in one shop and before 8pm, you'll get free next day delivery. So anyone buying a Wii U will be able to get playing in just a matter of hours. Otherwise standard delivery will take two to three days to arrive.
Browsing with Bowser
To kick things off, Nintendo is letting you pre-order the limited edition Pokemon X and Pokemon Y 3DS XL consoles with £20 off.
All of Nintendo's Consoles bought on the online store will also get a 12 month extended warranty. Plus Nintendo's keen to emphasis that its support staff are for more than just dealing with complaints - they're there "to help with your shopping experience".
Right now this is only happening in the UK, with no word yet of whether anyone else will be getting their own Amazon-style Nintendo store. We'll let you know if that changes.
What's our take on the Wii U, then? Why don't you read our review and find out