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The UE48JU7500 sees Samsung seeking to bring its twin pillars of a native UHD resolution and curved screen design to a relatively mainstream market thanks to its compact size and relative affordability versus Samsung's own flagship TVs.
It sports Samsung's mostly likeable new Tizen operating system too, as well as some surprisingly high-level colour technologies like direct LED lighting and Samsung's PurColor system.
For the most part it's another great Samsung TV, though its 48-inch screen doesn't fully sell its curved or UHD credentials, and its equally talented flat sibling, the UE48JU7000T, is substantially cheaper.
The UE48JU7500's picture quality is excellent, with one of the best contrast performances the LCD world has seen and sumptuous amounts of sharpness and colour detail.
The Tizen smart system is very effective too, and Samsung has plenty of smart TV content to keep you entertained.
The UE48JU7500's 48-inch screen struggles to deliver enough benefits from its curved design to justify the £250 it costs over its flat UE48JU7000 sibling.
Its screen is quite reflective too, and you need to tinker with the presets to get the best out of it.
Treated in isolation, the UE48JU7500 is an excellent TV.
It delivers levels of contrast most mid-range LCD TVs can only dream about, its pictures look exquisitely detailed and subtly coloured, and it ticks most of the right boxes with its smart TV features and interface.
However, its 48-inch screen doesn't quite sell its curve convincingly enough to persuade me that it's really worth £250 over the flat-screen UE48JU7000.
John has been writing about home entertainment technology for more than two decades - an especially impressive feat considering he still claims to only be 35 years old (yeah, right). In that time he’s reviewed hundreds if not thousands of TVs, projectors and speakers, and spent frankly far too long sitting by himself in a dark room.