Blink and you'll miss it - the Galaxy S25 Ultra has just hit a new record-low price ahead of Christmas

Samsung Galaxy S25 Ultra and Galaxy Z Fold 7 on orange background with lowest price text overlay
(Image credit: Future)

Amazon has just listed a brand new record-low price on the stunning Galaxy S25 Ultra this week, yielding one of the best deals of the entire year on the flagship.

Right now, you can stack a 5% upfront discount with a £200 coupon automatically applied at checkout to get the device for just £986 (was £1,249) at the retailer. That's a price that beats the previous record-low from Black Friday by £13.

Samsung Galaxy S25 Ultra deal

Samsung Galaxy S25 Ultra
Samsung Galaxy S25 Ultra: was £1,249 now £986 at Amazon

The Samsung Galaxy S25 Ultra is currently listed at its lowest-ever unlocked price on Amazon today, thanks to a combination of an upfront discount and a £200 coupon that's automatically applied at checkout. With these deals, you're getting an unlocked device for even cheaper than Black Friday - not bad, considering the Galaxy S25 Ultra is one of our favourite phones of 2025.

Note that today's £200 coupon isn't exclusive to Amazon. You'll also find this excellent discount over at the official Samsung Store today, which is also offering an additional trade-in rebate of up to £600 on the device. If you're willing to hand over your old device, then this is definitely an option worth considering - especially because the official Samsung UK store also has some exclusive colour options you won't find anywhere else.

And, if you want to explore contract options for the Galaxy S25 Ultra, note that both Mobiles.co.uk and Carphone Warehouse are currently throwing in a free Chromebook Go with select tariffs. That's a significant freebie, and definitely worth checking out if you're looking to pair up your shiny new device with a relatively affordable contract.

Alex Whitelock
Retail Editor

Alex is TechRadar's retail editor, specializing in deals, buying advice, and general tips on how to save our readers as much cash as possible. He's covered events like Black Friday and Amazon in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

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