The BlackBerry Bold range was insanely popular in its day, but since the Canadian firm switched to touchscreens and BlackBerry 10 its fortunes have somewhat dwindled. With the BlackBerry Classic it's looking to get the feel good factor back.
Officially unveiled today the BlackBerry Classic is aimed squarely at the business market, although avid BB fans will be able to get hold of one if they so wish.
According to BlackBerry the trusty trackpad is the single biggest feature users have been calling for since the switch to the BlackBerry 10 operating system, and with it you also get back, menu, call and end keys.
Back to the future
BlackBerry's excellent QWERTY keyboard resides below the navigation keys, while above sits a 3.5-inch, 720 x 720 display.
You also get a 1.5GHz dual-core processor, 2GB of RAM, 16GB of internal storage, microSD slot, 8MP rear camera and 2MP front facing snapper. It comes running BlackBerry 10.31, while connectivity is covered by 4G, Wi-Fi, and Bluetooth 4.0.
As a business focussed device it's the integration with the BES 12 management system and Gold level security which will attract companies to the Classic with an unprecedented level of control.
Those of you in the US and Canada can pre-order the Classic from today online, with the handset costing $449 (AU$550) in the States and $499 in Canada, with phones rolling out from December 30.
BlackBerry has confirmed the Classic is also available for pre-order in the UK for £349, with EE and Vodafone also involved with handsets expected to start shipping in mid-January.