Two of world's biggest tech companies are to sit down and try and settle their differences this month.
Apple has accused Samsung of encroaching on its phone and tablet designs, while Samsung has released a number of adverts that mock the whole nature of being an Apple fanboy.
Developer for the world
Although some sort of settlement between the two companies seems still to be a distant dream, it has been revealed that head honchos from Samsung and Apple will be meeting near the end of May to try and talk through their differences.
This mediation is to take place May 21 and 22 and will be between Samsung vice chairman Gee-Sung Choi and Apple CEO Tim Cook.
Cook has been outspoken about people copying Apple's designs, noting in the company's last earnings call – you know the one where Apple announced it had its best year ever – that he "hates litigation" and "just wants people to invent their own stuff".
Cook also noted that he would "highly prefer to settle versus battle. But the key thing is that it's very important that Apple not become the developer for the world. We need people to invent their own stuff".
So, if Samsung can agree to stop treading on Apple's toes then these talks may stop the endless court battles between them. Considering, Samsung has vehemently defended its own designs as being its, er, own, the talks are going to have to be pretty persuasive for anything to change.
Let's hope they have really good biscuits to lighten the mood.
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.