Amazon began its grocery delivery service AmazonFresh waaay back in 2007, and it's finally launching for the first time on the east coast.
AmazonFresh deliveries in New York City start today, the company confirmed to Re/code.
Unfortunately for most residents of the Big Apple the service for now is only available in Brooklyn, beginning in Park Slope and eventually expanding outward.
New York customers at this time will also need to be Amazon Prime subscribers. They'll get deliveries free through the end of 2014, but next year will have to upgrade to a $299 "Prime Fresh" membership.
Think about how long ago 2007 was. The iPhone was brand new, and people would have looked at you funny if you told them to "snap chat" you.
AmazonFresh has so far operated in California and Seattle, so it's nice to finally see it head east after all this time.
Orders placed before 10am will be delivered the same day, and orders made after that will arrive the following day.
In addition Fresh is not limited to just groceries, and customers can have electronics and other items delivered too.
Whether Amazon can compete with the wealth of other grocery delivery services that have emerged in New York in its absence will be fun to watch.