Speaking to China Daily USA, Tim Cook was asked about what AR headsets and products need to consider to be successful. In his response, Cook said that “putting humanity at the center of it” should be the priority of any successful tech product.
He then went on to explain Apple's current approach to software in the newly forming AR technology sector and said, "I couldn't be more excited about the opportunities we've seen in this space.
"Stay tuned and you'll see what we have to offer."
While Cook hasn't outright said Apple's working on the Apple AR/VR headset or equally long-rumored Apple AR Glasses specifically, he's definitely hinted that Apple is working on some kind of hardware with his comment.
The second device is a pair of AR glasses. These so-called Apple Glasses would likely be more feature-heavy than the Nreal Air AR glasses available today – perhaps something more akin to Google Glass (though Apple likely hopes they'll be more successful).
We'll have to wait for Apple to make a more definitive announcement before we know exactly what tricks it has up its sleeves. Nothing was announced at WWDC 2022, but with a 2023 launch rumored for its AR/VR headset Apple, there's hopefully not too much longer left to wait. Based on the excited grin we could see creeping onto Tim Cook's face during the interview, we might be in for a real treat when Apple finally does reveal what it's been working on.
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Hamish is a Senior Staff Writer for TechRadar and you’ll see his name appearing on articles across nearly every topic on the site from smart home deals to speaker reviews to graphics card news and everything in between. He uses his broad range of knowledge to help explain the latest gadgets and if they’re a must-buy or a fad fueled by hype. Though his specialty is writing about everything going on in the world of virtual reality and augmented reality.