Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

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By Wayne Williams published
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Best way to backup photos of 2025
By Desire Athow last updated
Updated We list the best ways to backup photos, to make it simple and easy to keep your images safe and secure.

iPhone Air vs Samsung Galaxy S25 Edge vs Tecno Spark Slim: which ultra-thin phone is best?
By Nirave Gondhia published
The iPhone Air, Samsung Galaxy S25 Edge, and Tecno Spark Slim are three ultra-thin phones that take three different approaches, but which is the best?

Last chance to get Apple's best Mac cheap in the Prime Day deals - Amazon's sale ends at midnight
By Steve Clark last updated
The Mac mini M4 price has been slashed to almost its cheapest ever price, but this deal won't be around for long.

Should you get AirPods Pro 2 over AirPods Pro 3 at their Prime Day deal prices? I've compared them, here's what I think
By Matt Bolton published
Plus today's best AirPods 4 deals too, including some record-low prices (if you're quick about it)

Amazon Prime Day slashes hundreds off 2025 MacBooks - these are the deals I'd get before they're gone
By Marcus Mears III published
Looking for a new laptop? These are the best Prime Day MacBook discounts to come out of this year's Big Deal Days sale.

This $9 Beats USB-C cable is the underrated Amazon Prime Day Deal you shouldn't miss
By Jacob Krol published
A great deal on a sturdy cable

This is the one Prime Day deal that I recommend to all my family and friends - the iPad mini
By Roland Moore-Colyer published
I'm back once again asking you to grab this excellent iPad mini deal at Amazon's Prime Big Deal Days.
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