Amazon has unleashed some excellent discounts on its range of Fire TV products and Kindle deals for its e-reader and tablet range. Things got even better at the last minute as a few Echo devices have just been discounted too.
The promotional prices are running now, possibly only until the end of the day and mark the best prices we've seen this year on these Amazon devices.
These are great discounts, with some of them matching prices seen around big sales events like Amazon Prime Day. We've gone into detail about each deal below.
These offers will represent the cheapest prices in the UK for these Amazon devices and could be the best we'll see for a few months so if you see something you like, our advice is to pounce.
Our personal favorite deals, you ask? We're pretty tempted by the discounted Kindle Paperwhite and 4K-supporting Fire TV dongle. Sadly, the Echo Show and Echo Spot devices aren't getting involved, but why not check out our Amazon Echo deals page to see what other stores are doing for the Alexa devices.
Amazon Fire TV stick -
This is a super cheap way to turn any TV with an HDMI connection into a smart TV to enjoy the likes of Amazon Prime, Netflix and iPlayer on your TV. If you have an older smart TV that's missing any of these apps, this is your best option outside of buying a new TV or plugging in a gaming console to get them. This deal was originally going to be £34.99, so this deal is even better today!
View deal: Fire TV Stick - £29.99
Amazon Fire TV 2017 -
Released late last year, this one hasn't had much time to get a discount, so we're happy to see Amazon knock a tenner off today. This is the 4K HDR version of the Fire TV stick above, so you'll only want this if you have a 4K TV (or are planning on getting one soon). The 2017 model is a big improvement over the old one as it's in dongle form instead of another set-top box, it has a voice-controlled Alexa remote, and it's cheaper!
View deal: Fire TV 2017 - £59.99
Amazon Echo Dot -
This wasn't originally going to be in today's sale, but Amazon has suddenly knocked £10 off to fight the competition on this incredibly-popular smart speaker that's already in millions of homes around the world.
View deal: Amazon Echo Dot - £39.99
Amazon Echo 2017 -
If you're planning on listening to music a lot on your new Echo speaker, you may want to consider spending a bit more on the full-sized version as the speaker is much louder and clearer than the Dot. Today's a great time to buy too seeing as it's £15 off.
View deal: Amazon Echo 2017 - £74.99
Amazon Fire 7 Tablet -
This is seriously cheap for a seven-inch tablet and £15 less than the already low RRP. Just so you know though, the seven-inch model doesn't have a HD screen, but the eight-inch one does and has been discounted too (see below).
View deal: Fire 7 tablet - £34.99
Fire HD 8 Tablet (2017) with Alexa -
A £20 discount is an excellent deal at this time of year. Not only does this version have HD screen over the smaller seven-inch model, but you're also getting Alexa voice-assistant integration.
View deal: Fire HD 8 tablet - £59.99
Amazon Kindle Paperwhite -
Pound for pound this is the best value Kindle device and £20 cheaper than the regular price. This is a big step up on the entry level model, with an improved screen resolution and the all-important back-light for night reading.
View deal: Kindle Paperwhite - £89.99
Amazon Fire 7 Kids tablet -
This £20 discount is the best we've seen this year on the seven-inch kids tablet from Amazon. This durable tablet also comes with a two year guarantee, even if your child breaks it! Much cheaper than an iPad at just £79.99.
View deal: Amazon Fire 7 Kids tablet - £79.99
Amazon Fire HD 8 Kids tablet -
You might be thinking an extra £20 is quite a lot seeing as this tablet is only an inch bigger than the one above. But you are getting a HD screen on this one so everything will be clearer and video content will look much better. So you just have to ask yourself if your child is ready to appreciate HD? If it helps, this is a massive £30 less than the usual price.
View deal: Amazon Fire HD 8 Kids tablet - £99.99