As part of Apple’s continued support for the Product Red initiative, which raises awareness for HIV and AIDS, two of its latest phones have received a new splash of color, retaining the line’s super glossy, all-glass look.
If you’re interested in checking the red model out in person, your local Apple Store will stock it on its shelves starting Friday, April 13.
The red iPhone 8 starts at $699 (£699, AU$1,079) for the 64GB version and $849 (£849, AU$1,329) for the 256GB version, while the red iPhone 8 Plus will set you back $799 (£799, AU$1,229) for the 64GB version and $949 (£949, AU$1,479) for 256GB – the same asking prices as the other colors.
If only Apple applied this pricing logic to its Space Gray Mac accessories.
You’ll be able to pre-order the red iPhone 8 and iPhone 8 Plus starting on April 10. In the US, T-Mobile has confirmed it will also be offering the red iPhone duo, while Vodafone in the UK is also stocking the new color.
Only a little love for the iPhone X
Rumors have been floating around that Apple may soon introduce the iPhone X with new color options. To see this opportunity now come and go with today's announcement is disappointing to holdouts, but there's a bit of consolatory news.
Apple is celebrating its new iPhones color with a Product Red leather folio for the iPhone X – the only phone that won’t be dipped in red. It will be available from April 10 and will set you back $99 (£99, about AU$129).
Sure, it's not the red iPhone X you might have been hoping for, but at least the leather folio is for a good cause.
- Here are all of the iPhone 8 colors in one place
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Cameron is a writer at The Verge, focused on reviews, deals coverage, and news. He wrote for magazines and websites such as The Verge, TechRadar, Practical Photoshop, Polygon, Eater and Al Bawaba.