American book giant Barnes and Noble has announced it's slashing the price of its Nook Simple Touch GlowLight ereader to sub-£50, a first for a device in the back-lit reading class.
The firm already took the axe to the non-light up Nook Simple Touch earlier this year as its price was cut from £79 to a rock bottom £29 - less than the cost of two pizzas.
At the same time the GlowLight was reduced to £69 from £109, but from today it sports the even lower price of £49 - or in TechRadar pizza terms, just over three large ones - you're welcome.
Sales not an issue
We quizzed Barnes and Noble on the reason for dropping its prices so drastically, but the firm denied it had anything to do with poor sales.
Jim Hilt, MD for Barnes & Noble told us that the firm was looking to provide "affordable access of digital devices and digital content to consumers" and had witnessed that consumers wanted "a premium device at a competitive price point".
- Fancy investing? Make sure you read our Nook Simple Touch GlowLight review first
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.