Samsung hoping to quadruple camera sales

Samsung NX200
Samsung is hoping to boost its mirrorless camera sales in 2012

Korean electronics giant Samsung is hoping to more than quadruple its sales of mirrorless interchangeable lens cameras this year, in a bid to compete with bigger Japanese rivals.

More and more Japanese manufacturers have introduced compact system cameras in the past few years, including Sony, Olympus, Pentax and most recently Fujifilm with its X Pro 1.

So far, these have had mixed successes, but it is clear that it's a sector of the market that is growing all the time, and it looks likely that 2012 will see even more of these cameras released on to the market.

Samsung was the third company to enter the fray, back in the beginning of 2010 with the NX10, which was the first camera of its kind to use a large APS-C sized sensor.

The company has been showcasing its latest imaging products at CES in Las Vegas, during which it told Reuters that it was hoping to boost its mirrorless sales this year, up from 120,000 to a massive 500,000. It's also hoping to grow the accessories market, which includes lenses.

Earlier in the week, Samsung told TechRadar it was considering producing a more advanced mirrorless model in order to appeal to professional photographers.


At present, the camera sector of Samsung is one of its smallest operations, but the firm aims to swell the division to be in line with its more successful television and smartphone units. Although the company faces tough competition from the Japanese giants, it does have the advantage of a deep electronics technology pool that it can draw from, meaning it can offer greater compatibility between different types of device.

Compact system cameras are mainly popular in Japan, accounting for almost a third of interchangeable lens models sold in the country in 2010. They have been slower to take off in Europe and the US however.

Currently, Samsung owns 2% of the global interchangeable lens market, which is dominated by Canon, Nikon and Sony.

via Reuters

Amy Davies

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.