Sprint, Verizon and AT&T are on a data-doubling roll

It's almost like giving users more data doesn't cost carriers anything

Data is one of the many currencies with which wireless carriers do business, and three US carriers have just decided to give more of it away.

It began with AT&T over the weekend doubling the amount of data available to new and existing 15GB and up shared plan customers who sign up for the promotion before October 31.

These doubled plans start with 30GB of data for $130 and go up from there, and customers will retain these new rates indefinitely.

That was somewhat remarkable in and of itself, but then Sprint came along and upped the ante.

Data war

Sprint countered just days after AT&T's announcement that it will offer shared plan customers 60GB, 80GB or 120GB of data for $130, $150 and $225 respectively, doubling AT&T's offer. Sprint also doubled the data on several of its business plans.

Like AT&T, Sprint will let new and existing customers sign up for these rates until October 31, but they'll keep the rates forever.

Then Verizon, not to be outdone, announced its own data plan increases, with 15GB now costing $110, 30GB costing $130, and all tiers above that doubling.

Meanwhile AT&T announced some other incentives, including an LG G Pad 7.0 LTE tablet for $1 or a Samsung Galaxy Tab 4 8.0 for $100 with any smartphone purchase, as well as extending its $100 credit for customers who purchase phones on a Next plan and $200 off any iPad with the purchase of an iPhone on a Next plan.


Michael Rougeau

Michael Rougeau is a former freelance news writer for TechRadar. Studying at Goldsmiths, University of London, and Northeastern University, Michael has bylines at Kotaku, 1UP, G4, Complex Magazine, Digital Trends, GamesRadar, GameSpot, IFC, Animal New York, @Gamer, Inside the Magic, Comic Book Resources, Zap2It, TabTimes, GameZone, Cheat Code Central, Gameshark, Gameranx, The Industry, Debonair Mag, Kombo, and others.

Micheal also spent time as the Games Editor for Playboy.com, and was the managing editor at GameSpot before becoming an Animal Care Manager for Wags and Walks.