Mobile by Sainsbury's tackles Tesco in supermarket phone war

Mobile by Sainsbury's tackles Tesco Mobile in supermarket phone war
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You might not love the name but Mobile by Sainsbury's may be able to offer you a smartphone at a price which you are instantly attracted to later this summer.

Sainsbury's isn't becoming a mobile operator itself, instead it's teamed up with Vodafone which will provide the masts (read: signal) for any device you purchase through the superstore - while O2 is powering the rival Tesco Mobile operation.

The "try something new today" brand promises that Mobile by Sainsbury's "will reward customer loyalty, offer great quality value-for-money mobile products together with attractive offers - and of course Nectar points", although we're yet to see tariff or handset prices.

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John McCann
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.