Olympus OM-D E-M10 Mark IV officially arrives to take on the Panasonic G100

Olympus OM-D E-M10 Mark IV
(Image credit: Olympus)

After leaking on Amazon Canada last week, the Olympus OM-D E-M10 Mark IV has officially arrived to battle the likes of the Panasonic G100 and Sony A6100 for the title of best beginner mirrorless camera.

The E-M10 Mark IV sits above the even more affordable Olympus PEN E-PL10 and brings different features like an electronic viewfinder (EVF) and superior in-body image stabilization (IBIS).

So what's new? Not a huge amount compared to the OM-D E-M10 Mark III, which arrived in 2017. The main differences are that it has a new 20MP sensor (most likely to same as the one in the higher-end OM-D E-M5 Mark III) and a touchscreen LCD that flips down by 180 degrees for vlogging and selfie duty.

While the autofocus system is unfortunately still only contrast-based, putting it behind rivals like the Sony A6100 and Fujifilm X-T200 which both use hybrid AF systems, Olympus has apparently improved the continuous AF using algorithms from the E-M1X. This should theoretically reduce the number of times it gets distracted by objects other than the one you're trying to track in a scene.

The flip down screen is a 3-inch, 1.04-million dot display and could make the E-M10 Mark IV a decent vlogging camera, particularly when you consider that it has five-axis in-body image stabilization (IBIS).

The latter is really this camera's standout feature, particularly as Olympus' stabilization is among the best out there. Unfortunately, the E-M10 Mark IV doesn't match the new Panasonic G100's inclusion of a microphone input, so the latter will likely remain a superior overall vlogging choice.

Olympus OM-D E-M10 Mark IV

(Image credit: Olympus)

Beginner-friendly bargains

Aside from that IBIS system, the E-M10 Mark IV lacks any real killer features compared to rivals like the Sony A6100 and Fujifilm X-T200, with fairly average continuous burst speeds of 5fps and the ability to shoot 4K/30p video.

It is, though, a little more affordable than its APS-C rivals, coming in with a body-only price in black or silver of $699 / £699.99 / AU$1,299. You'll be able to buy it from mid-August (or mid-September in Australia).

Naturally, there is also a kit lens bundle for those who are just starting out, with an M.Zuiko Digital ED 14-42mm f/3.5-5.6 EZ bundle costing $799 / £799 / AU$1,499. Australian fans will also be able to buy the E-M10 Mark IV with a longer M.Zuiko Digital ED 14-150mm f/4-5.6 II zoom lens from September for AU$1,799 (around $1,285 / £985). 

We'll be putting the Olympus E-M10 Mark IV through its paces soon, though if you're after a small, smartphone-beating travel camera it may well be worth keeping your eye on prices for its predecessor, the E-M10 Mark III.

While that camera lacks the new sensor or flip down screen, you can currently pick it up for $449 / £449 / AU$799, which is pretty good value. 

Mark Wilson
Senior news editor

Mark is TechRadar's Senior news editor. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at both TechRadar and Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.