Microsoft took the wraps off its image editing suite at its Surface event, called Designer. It's mostly powered by DALL-E 2, an OpenAI technology that looks to try to take on Adobe and Canva, but Microsoft could be too late to the party with this.
There's been an explosion in AI image generators in recent years, with Google's text-to-art AI showcasing haunting images from a few phrases, but there's not been a dedicated app that's been taking advantage of this, which is where Microsoft Designer comes in.
An AI dilemma for Microsoft and its users
We've all been in that situation where we've been trying to look for the right image for our school or work projects that best add to the context of what we're trying to convey. However, sometimes we'd either look at alternatives or try to create our own images.
With OpenAI and Microsoft's partnership for Designer, it could be seen as a solution by some, but to me, it's a temporary one until you find the right image.
We're still at a moment in time with AI where we're not sure how best to prod the bear in how best it can serve us. Granted, it's fun to see how a Pokemon AI generator can come up with a character from British soap opera Eastenders created as a Pokemon, but when it seeps into our professional lives, where does AI cross the line?
Microsoft loves to talk the talk when it counts, but when it comes to walking the walk, there's more stumbles and trips to count, such as the TPM fiasco when Windows 11 launched, and Xbox One's bizarre announcement in 2013 as a TV machine.
There's always a chance that the AI focus on Designer could be pulled back due to the feedback it may receive when it's being heavily tested, but from its initial announcement, the app looks modern and up to date, and something that makes sense to be a part of the Microsoft 365 package.
However, time will tell if AI becomes a helpful companion in Microsoft's products, or a passing trend to the company where its competitors will use it for better methods and situations.
