Newscorp has announced plans to increase efforts to make MySpace an attractive entertainment destination, and will push gaming on the site as a result.
"MySpace is and will be more in the future a gaming platform, a space for people to meet and play games," said News Corp digital head Jonathan Miller at the Fortune Brainstorm: TECH conference in the US.
"If you look at the big activities online, games right now is number three. Communications, search, games. So it's clearly going to be a major focus."
Bridging the gap
The gap between MySpace and Facebook is growing, with the latter having nearly two and a half times the unique users at 307 million. Newscorp's site is also under growing pressure from Twitter, which has seen explosive growth in the last year.
To that end, MySpace has increased its efforts into other areas, such as MySpace Video, Music and soon Mail, with Miller thinking the gaming area will be a strong pull for audiences that can already play collaboratively through the site.
"None of the traditional media conglomerates are also significant video game players, so to speak, and I think that that's the missing piece of the equation, particularly when you see how much time is spent playing games online," he added.
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.