BSNL appears to be facing the pressure from regional rivals like Reliance Jio and Bharti Airtel as the state-owned operator has now announced updated postpaid plans with additional data benefits. This promotion is only valid on some tiers, however.
The company’s postpaid data benefits are as follows:
One can assume that BSNL’s hand was forced here as the company was struggling to keep up with the competitive data plans offered by rival networks like Reliance Jio, Airtel, Vodafone, Idea Cellular etc. While Jio is currently ruling the roost, other carriers are offering attractive incentives to the customers in order to make their offerings stand out from the crowd.
Vodafone is giving away free 12-month Netflix subscriptions with the hope to lure in some new subscribers. Since Jio’s free data benefits have ended in June, it will be interesting to see what the carrier will come up with over the next few days. If history is any indication, the carrier is expected to announce some more disruptive plans, resulting in endless headaches for rival carriers.